Mutual of Omaha Mortgage

PPC Strategist (Paid Media)

Irvine, CA (On-site)

$80K/yr – $120K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns end-to-end paid media execution at scale in a regulated financial services context, driving bid strategy, testing, and cross-channel optimization with direct SVP exposure.

Campaign and budget ownership across Google, Microsoft, and Meta to hit lead volume and CPL targets.
Full test plan and execution cycle from diagnosis to landing page and ad copy optimization with regulatory alignment.
Deep-funnel analytics down to the keyword level, translating data into actionable optimization and cross-functional collaboration with Creative and Analytics.

Job Description

Responsibilities

Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution.
Conduct deep-funnel analysis — CPC, CPM, CPA, CPL — down to the keyword level, and translate findings into actionable recommendations.
Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch.
Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency.
Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals.
Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.

Requirements

Bachelor's degree in Marketing or equivalent business experience.
3–5 years of hands-on experience managing PPC campaigns at scale, working independently.
Proven track record managing Google Ads, Microsoft Ads, Meta Ads, and other platforms end-to-end — account structure, budget ownership, and testing frameworks.
Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision.
Experience managing budgets exceeding $2Mil
Prior experience in a regulated industry (financial services, mortgage, insurance) preferred.
Comfortable operating with full autonomy in a fast-paced environment with minimal oversight

Mutual of Omaha Mortgage

With Corporate Headquarters in both San Diego, CA & Chicago, IL, our organization has a strong leadership team of seasoned mortgage professionals. We offer state-of-the-art technology and superior operational support, ensuring your loan process will be easy and efficient.As one of the most trusted names in financial services for more than 100 years, our brand is known by millions who do business with Mutual of Omaha, a Fortune 500 company. We are recognized for our enduring legacy of always taking care of our customers.Mutual of Omaha Mortgage, Inc. NMLS #1025894. Mutual of Omaha and its affiliates are an Equal Opportunity / Affirmative Action Employer, Minorities/Female/Disabled/Veteran. Legal Disclaimers: https://www.mutualmortgage.com/legal/indexFor licensing information, go to: www.nmlsconsumeraccess.org Equal Housing LenderFor Customer Service Inquiries - Please contact Bill Sullivan at 630-432-6492

Founded in 2016

San Diego, California, USA

1K employees (30 in marketing)

mutualmortgage.com

Traffic Signals

Monthly Visitors

128.9K

Traffic Source Mix

23.2%

Direct

69.3%

Referral

6.5%

Social

0.7%

Paid

0.3%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size

24 (2% of company)

Median Career Experience

10 years

Median Tenure

3.5 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Vivian Dang

Vice President of Digital Marketing

At the company for 7 years 3 months

Nick Kennedy

Performance Marketing Director

At the company for 3 years 6 months

Erica English

Director of Marketing

At the company for 8 years 1 month

Chanel Trajano

Marketing Operations Manager

At the company for 1 year 8 months

Responsibilities

Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution.
Conduct deep-funnel analysis — CPC, CPM, CPA, CPL — down to the keyword level, and translate findings into actionable recommendations.
Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch.
Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency.
Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals.
Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.

Requirements

Bachelor's degree in Marketing or equivalent business experience.
3–5 years of hands-on experience managing PPC campaigns at scale, working independently.
Proven track record managing Google Ads, Microsoft Ads, Meta Ads, and other platforms end-to-end — account structure, budget ownership, and testing frameworks.
Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision.
Experience managing budgets exceeding $2Mil
Prior experience in a regulated industry (financial services, mortgage, insurance) preferred.
Comfortable operating with full autonomy in a fast-paced environment with minimal oversight