5 weeks ago
Growth Marketing Manager
Acrisure
Oklahoma City, OK (Hybrid)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Growth Marketing Manager
Oklahoma City, OK (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Expand and monetize the existing base with a tight, data-driven expansion engine that prioritizes accounts via usage, intent, and firmographics, runs multi-channel campaigns to upsell modules, and partners closely with inside sales to own the pipeline and measurement framework.
- Expansion ownership: Create targeted plays and multi-channel campaigns to drive upsell conversations with prioritized accounts.
- Account prioritization: Continuously refresh target lists using product usage, signals, and intent to hit pipeline goals.
- HubSpot and measurement: Build campaigns, workflows, attribution, and reporting to prove expansion impact and feed CAC/pipeline models.
Job Description
Responsibilities
- Expansion pipeline generation. Identify highest-propensity accounts across the full installed base and build targeted plays that create qualified upsell conversations for inside sales, outbound, inbound, and everywhere in between.
- Account prioritization. Use product usage data, firmographic signals, and behavioral intent to continuously rank and refresh the expansion target list. The right account at the right moment beats volume every time.
- Expansion campaign execution. Run multi-channel campaigns — email, paid retargeting, direct outreach — designed to move single-product customers into additional Auris modules. Messaging tied to real business stakes, not feature lists.
- Sales partnership. Work directly with inside sales to align on target accounts, campaign timing, and handoff quality. You treat their pipeline number as your pipeline number.
- Customer events. Own Auris-hosted webinars end-to-end; topic selection, promotion, execution, and post-event conversion motion. Every webinar has a pipeline objective before it's scheduled.
- Trade show support. Coordinate Auris presence at relevant industry events — logistics, materials, pre-show outreach, and on-site execution — with a clear pipeline objective attached to every activation.
- HubSpot execution. Build and manage campaigns, workflows, and reporting inside HubSpot. Clean segmentation, clear attribution, no black-box pipeline.
- AI-assisted production. Deploy AI tooling to accelerate content production, list enrichment, and campaign personalization at scale. Measurable output, not experimentation for its own sake.
- Performance reporting. Own expansion-layer metrics: upsell pipeline created, influenced expansion MRR, event-sourced pipeline, and conversion rates by segment. Feed that data into the Director's CAC and pipeline models.
Requirements
- 5+ years in demand generation, expansion marketing, or a sales-aligned marketing role in B2B SaaS or vertical software.
- Demonstrated ability to generate pipeline — not just run campaigns. You know what a qualified expansion conversation looks like and how to create one.
- Hands-on HubSpot proficiency — segmentation, workflows, campaign attribution, and reporting.
- Event management experience — webinars and trade shows, from planning through post-event follow-up.
- Familiarity with AI-assisted marketing tools (Clay, enrichment platforms, AI content generation) with results to show for it.
- Strong written instincts — copy that creates urgency for one specific customer, not a broadcast to the list. — Bias toward ownership. If the pipeline number is wrong, you figure out why and fix it.
Preferred
Benefits
- Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
- Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
- Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
- Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
- … and so much more!
- This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure
3.5 Glassdoor
As a global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, it connects clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, real estate services – and beyond. In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in 23 countries. And this is just the beginning.
Founded in 2005
Grand Rapids, Michigan, USA
4.7K employees (218 in marketing)
54% recommend to a friend
72% CEO approval
Traffic Signals
Monthly Visitors
81K
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
39.5%
Direct
52.9%
Referral
5.5%
Social
0.9%
Paid
1.1%
Headcount Trend
Current headcount: ~4.7K
Marketing Team
Marketing Team Size
166 (4% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Michelle Stern
EVP, Growth Marketing
At the company for 3 years 7 months
Veronica Barkman, CIC CRM
Vice President Marketing
At the company for 3 years 7 months
Mandy Adams Moreland, AIS, AU, CPIA
Vice President Marketing
At the company for 13 years 2 months
Tyler Caron, CRIS, MLIS, TRIP
Commerical Lines Marketing Director for the Southeast Region
At the company for 18 years 10 months
Funding
Total Funding
$11.4B
Last Raise
$550M
Debt Financing, 9 months ago
Funding History
- Jun 2025Debt Financing • $550M
- May 2025Private Equity • $2.1B
- Jun 2024Debt Financing • $1.6B