Responsibilities

• Executes on the vision for the College’s strategic integrated marketing and advertising campaigns that focus on branding and enrollment.
• Develops, creates, and implements data-driven marketing strategies and campaigns that encompass a variety of digital and traditional marketing techniques including advertising, digital lead generation, paid social media, relationship marketing, managed content, and other current communications practices.
• Serves as subject matter expert for search engine marketing (SEM), oversees the paid search budget, and collaborates with team members to drive traffic and customers, and maximize return on investment (ROI),
• Develops SEM campaigns that expand the generation of leads and conversion rates. Manages all paid search campaigns on various search and display marketing engines.
• Manages the creation and use of internal and external branding for the campus, including print advertising, print marketing materials, video, digital advertising, website, and static displays.
• Ensures accuracy and consistency in all campus publications and promotions produced by the office by establishing standards for writing style, copy development, and design and encouraging other departments throughout the campus to comply.
• Assists departments with their projects and events by coordinating advertising and providing resources and expertise related to student recruitment, community relations, alumni relations, marketing, and promotional items, etc.
• Ensures the quality of the marketing department by recruiting and hiring qualified applicants, providing training in departmental operations and individual duties, assigning work projects as appropriate, supervising, and evaluating marketing, advertising, social media, digital marketing, and photography.
• Ensures fiscally-sound operation of the marketing department by exercising management practices which result in operating within allocated budget.
• Maintains current knowledge of field and profession. Attends training workshops, conferences, meetings, and professional association events outside of college locations as needed.

Requirements

• Master’s degree in marketing, journalism, advertising, communications, public relations, or related field of study
• Six years of experience in marketing, communications, branding, copywriting or public relations
• Experience managing projects and setting production timelines
• Various computer software applications, including word processing and database applications is required, including data analytics
• Marketing communication tools, including digital marketing and social media
• Microsoft Office Professional or similar applications
• Latest trends and best practices in SEM
• Writing in a positive manner to reflect favorably upon the organization
• Mentoring team members to develop goal setting plans, share knowledge and experiences
• Performance marketing, conversion, and online customer acquisition

Preferred

• Experience in higher education or similar industry with multiple brand pipelines
• Experience with basic hypertext markup language (HTML)
• Knowledge of: Media placement strategy, advertising budget maintenance, current advertising, and marketing analytics
• Skilled in: Adobe Creative Cloud or InDesign, Photoshop, Illustrator, Acrobat

Benefits

• Culture: Be part of an inclusive, Panther First environment where every role has a purpose, and employees have a sense of belonging.
• Education Benefits: Tuition fee waiver at PBSC, tuition reimbursement, degree recognition award, educational leave, and more. Public Service Loan Forgiveness institution.
• Health and Wellness: Medical, dental, vision, disability, life insurance, parental leave, and more.
• Generous Time Off: Vacation, sick leave, holidays, and spring and winter breaks offering additional paid time off.
• Panther Perks: Potential remote or hybrid opportunities, wellness programs, and apps related to stress management, nutrition, meditation, and more.
• Professional Development: Leadership programs, professional learning workshops, and more.
• Retirement Investments : State retirement plan options and voluntary 403(b) and 457 plans.