1 day ago
Social Media and Web Manager
SOM
San Francisco, CA (On-site)Full time$90K/yr – $125K/yr
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Social Media and Web Manager
San Francisco, CA (On-site)
$90K/yr – $125K/yrSenior Level5+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
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Job Summary
Own and lead the firm’s social media strategy and growth, guiding cross-team collaboration and measurement while managing content, platforms, and ambassador programs.
- Define and drive the social strategy, KPIs, and content calendar
- Coordinate cross-functional execution and brand stewardship across platforms
Job Description
Responsibilities
- Develops a firm-wide organic social media strategy, audience growth plan, content calendar, and measurement/KPI framework with a focus on Instagram, Facebook, Twitter, Linkedin, Medium and potentially TikTok.
- Manages day-to-day activity across these platforms, from concept to execution.
- Determines and implements optimal social media tech stack, taking into account the need for social listening/insight generation, cross-platform publishing, comment tracking, and measurement needs.
- Provides day-to-day management of our English and Chinese websites, working as needed with external vendors and a number of internal stakeholders on a daily basis.
- Collaborates across functional areas - especially with our Marketing group and various Practice groups - to ensure a wide breadth of insights and consideration of other teams' needs and goals.
- Identifies, evaluates, briefs, and manages individual creative, brand, publisher, and media partners for specific social content initiatives.
- Uses first, second, and third-party data to surface and prioritize social content needs and grow our audience.
- Acts as a steward of SOM’s brand and provides a more thoughtful approach to social media marketing.
- Creates an SOM Engagement plan to leverage your ~1400 colleagues as SOM social media ‘ambassadors’.
- Assists with other projects and responsibilities as may be required for the position.
Requirements
- 5+ years of demonstrated experience with the development and design of online sites or equivalent knowledge, skills and abilities.
- Excellent design/photography skills including photo and video editing is a must!
- A true "whole-brained" thinker and doer with a deep understanding of how content across different social channels and platforms can build and grow a brand.
- Comfortable oscillating between big-picture strategy and in-the-weeds execution.
- A clear, responsive communicator, verbally and in writing.
- Incredibly organized and a masterful manager of one’s own and others’ time.
- Curious about new channels and tactics and how to apply them (or not) to our own social media strategy.
- Driven by data and intuition with the ability to effectively prioritize work demands to ensure deadlines are met.
- Passionate about design, architecture, the built environment in general - and constantly curious about new market trends, research findings, and stories and how they might translate into compelling social content.
- Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.
SOM
Som Yapı işine olan saygısı ve bağlılığı müşterileri ile aile bağlarını güçlendirmeyi ilke edinmiştir. Çalışma arkadaşlarının memnuniyetlerini ve sürekliliğini sağlamakla birlikte sağlam ve kalıcı eserler inşa ederken "üst kalitede hizmeti" hedefler.
Traffic Signals
Monthly Visitors
2.3K
Traffic Source Mix
Search
61.5%
Direct
23.8%
Referral
8%
Social
5.8%
Paid
0.9%
Headcount Trend
Current headcount: ~168
Marketing Team
Marketing Team Size
8 (5% of company)
Median Career Experience
9 years
Median Tenure
10.3 years
Marketing Roles Posted (Last 30 Days)
2