Stony Brook University

Marketing and Communications Manager

Stony Brook, NY (On-site)

$84K/yr – $89K/yrManager3+ years expFull time

Posted 5 days ago

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Job Summary

Owns campus residences marketing strategy, brand leadership, content production, and cross-unit collaboration, while overseeing campaigns, digital/print communications, and team development; partners with admissions, housing, and CRAFT to advance on-campus housing recruitment and communication.

Job Description

Responsibilities

Marketing Strategy & Brand Leadership - Establish vision, goals, and strategic priorities for Campus Residences in collaboration with Campus Residences and CRAFT leadership. - Lead all marketing, branding, and promotional strategy for Campus Residences, ensuring consistent visual identity and tone across media and platforms. - Develop and implement standards for branded materials and promotional items. - Lead marketing and communication components related to on-campus housing for Admitted Seawolves Day, campus visit days, residence hall tours with Admissions, orientation sessions, and open house summer tours. - Oversee external branding and marketing materials related to conference group recruitment, quote packages, and major external events. - Oversee development, approval, and deployment schedule for all StarRez communication templates. - Support Campus Residences leadership in responding to media inquiries, coordinating with relevant partners to assist in crafting responses and facilitating footage and interview requests as directed. - Develop strong collaborative relationships with campus stakeholders, including Undergraduate Admissions, Graduate School, HSC, and Southampton Campus to ensure accurate information and recruitment efforts are made for on-campus housing. - Partner with Residential Education to support residential curriculum efforts through strategic marketing initiatives. - Serve as the Campus Residences liaison to the CRAFT leadership team; attend regular meetings and manage the partnership agreement with the central CRAFT team. - Serve on the Campus Residences signage committee, a partnership between Campus Planning Design and Construction, Campus Operations and Maintenance, and Campus Residences. Supervision & Management - Indirectly supervise Marketing Coordinators and directly supervise student marketing assistants, providing training, feedback, and ongoing development. - Manage and support Campus Residences CRAFT requests, assignments to Campus Residences Marketing Coordinators and student staff, and completion of projects. - Manage tracking systems for all marketing and communications projects across Campus Residences. - Serve as the department’s internal marketing consultant to assist staff with new campaign planning, website content development, concept development, and implementation support. - Provide support and guidance for special projects and operational initiatives as assigned. - Serve as the clearinghouse for all Campus Residences staff-developed communication, marketing, and content. Digital & Print Communication - Develop and maintain high-quality written content for Campus Residences marketing materials, including website copy, mass emails, digital and print campaigns, and branding initiatives, ensuring all communications are consistent, accurate, and aligned with departmental goals. This includes proofreading all outgoing content. - Manage the Campus Residences website content, ensuring accessibility, accuracy, and alignment with university branding and strategy. - Coordinate with the Campus Residences Accessibility Manager to ensure all digital, print, and in-person materials and events meet accessibility standards. - Serve as the Campus Residences internal staff consultant to develop content, scripts, and vision for a wide range of marketing and communications assets, including promotional videos, tutorials, and presentations, to ensure a clear and consistent narrative. - Establish, maintain, and monitor communication protocols for mass emailing, print materials, and customer service communication expectations. - Be available to assist and respond to emergency situations that require marketing and communication components. - Support senior leadership in presentation materials, infographics, and communication to internal and external stakeholders. Professional Development and Committee Involvement: - Participate in opportunities that promote learning, growth, and development (i.e., classes, training, committees, webinars, etc.). - Contribute to the Division of Student Affairs and Stony Brook University by attending and/or supporting events, activities, and programs sponsored by areas outside of individual units/departments (i.e., campus-wide traditions, events, programs, etc.). - Other duties or projects as assigned as appropriate to rank and departmental mission. - Evening and weekend work may be required at times.

Requirements

Bachelor’s degree (foreign equivalent or higher).
Three (3) years of full time experience in marketing/promotions, public relations and or communications.
Experience in higher education or housing managing outreach, events or communications.
Experience with professional writing and/or editorial.
Experience with developing diverse digital print, print and/or social media assets.
Supervisory experience.

Preferred

Master's degree (foreign equivalent or higher).
Experience in end-to-end multimedia production, including scripting, storyboarding, editing, and publishing high-quality video content.
Experience overseeing marketing campaigns and asset portfolios across diverse digital and print platforms.
Experience managing and utilizing multiple technology platforms for housing operations, communication, or content management.
Experience developing and implementing comprehensive standards for branded promotional items and external recruitment materials.
Experience with digital accessibility (ADA compliance) and inclusive communication practices for all digital and print materials.

Stony Brook University

The State University of New York at Stony Brook is New York’s flagship university and No. 1 public university. Home to groundbreaking research, world-class education, and innovative healthcare. Where bold ideas thrive, and future leaders emerge.Please show respect for your fellow users by maintaining a civil discussion. Comments are subject to the Terms of Use and Code of Conduct applicable to the social media employed.Stony Brook University reserves the right to remove comments on Stony Brook University-run social media pages that unlawfully harass or discriminate; advocate illegal activity; incite violence; threaten; would be reasonably understood to instill fear or intimidate; contain spam; are clearly off-topic; are excessive in frequency; infringe on copyrights or trademarks; or publicly share private or identifying information about an individual. The University does not permit messages selling products or promoting commercial, political or other ventures. We reserve the right to take appropriate action when content that violates University policies or laws is brought to our attention.The University does not permit messages selling products or promoting commercial, political or other ventures. We reserve the right to take appropriate action when content that violates University policies or laws is brought to our attention. Additionally, election campaign materials or postings deemed inappropriate will be deleted by the page administrators.Stony Brook University is not affiliated with the ownership of the social media services listed above, nor does the University endorse them. Each service maintains its own privacy policy, terms of service, privacy statement, and other relevant policies that users must agree to in order to use the service. Stony Brook University is not responsible for your use of these sites. Please refer to our social media guidelines for additional guidance and best practices.

Founded in 1957

Stony Brook, New York, USA

13K employees (435 in marketing)

stonybrook.edu

Traffic Signals

Monthly Visitors

3.8M

Monthly Google Ads Budget

$132.6K

Traffic Source Mix

44.1%

Direct

49.2%

Referral

5.4%

Social

0.7%

Paid

0.5%

Headcount Trend

Current headcount: ~12.6K

Marketing Team

Marketing Team Size

296 (2% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$11.5M

Last Raise

$4.9M

Grant, 7 months ago

Funding History

Aug 2025
Grant • $4.9M
Dec 2024
Grant • $50K
Feb 2024
Grant

Recent News

Dynamic Systems Inc. and Stony Brook University Announce Beta Trial of Ultra-High-Temperature Testing System for Advanced Materials Research

Sep 29, 2025 • Vishay Precision Group

Stony Brook Receives Most Applications in Its History, Achieves Highest Enrollment Ever

Sep 25, 2025 • SBU News

Join President Goldsmith for the State of the University Address September 29

Sep 23, 2025 • SBU News

Responsibilities

Marketing Strategy & Brand Leadership - Establish vision, goals, and strategic priorities for Campus Residences in collaboration with Campus Residences and CRAFT leadership. - Lead all marketing, branding, and promotional strategy for Campus Residences, ensuring consistent visual identity and tone across media and platforms. - Develop and implement standards for branded materials and promotional items. - Lead marketing and communication components related to on-campus housing for Admitted Seawolves Day, campus visit days, residence hall tours with Admissions, orientation sessions, and open house summer tours. - Oversee external branding and marketing materials related to conference group recruitment, quote packages, and major external events. - Oversee development, approval, and deployment schedule for all StarRez communication templates. - Support Campus Residences leadership in responding to media inquiries, coordinating with relevant partners to assist in crafting responses and facilitating footage and interview requests as directed. - Develop strong collaborative relationships with campus stakeholders, including Undergraduate Admissions, Graduate School, HSC, and Southampton Campus to ensure accurate information and recruitment efforts are made for on-campus housing. - Partner with Residential Education to support residential curriculum efforts through strategic marketing initiatives. - Serve as the Campus Residences liaison to the CRAFT leadership team; attend regular meetings and manage the partnership agreement with the central CRAFT team. - Serve on the Campus Residences signage committee, a partnership between Campus Planning Design and Construction, Campus Operations and Maintenance, and Campus Residences. Supervision & Management - Indirectly supervise Marketing Coordinators and directly supervise student marketing assistants, providing training, feedback, and ongoing development. - Manage and support Campus Residences CRAFT requests, assignments to Campus Residences Marketing Coordinators and student staff, and completion of projects. - Manage tracking systems for all marketing and communications projects across Campus Residences. - Serve as the department’s internal marketing consultant to assist staff with new campaign planning, website content development, concept development, and implementation support. - Provide support and guidance for special projects and operational initiatives as assigned. - Serve as the clearinghouse for all Campus Residences staff-developed communication, marketing, and content. Digital & Print Communication - Develop and maintain high-quality written content for Campus Residences marketing materials, including website copy, mass emails, digital and print campaigns, and branding initiatives, ensuring all communications are consistent, accurate, and aligned with departmental goals. This includes proofreading all outgoing content. - Manage the Campus Residences website content, ensuring accessibility, accuracy, and alignment with university branding and strategy. - Coordinate with the Campus Residences Accessibility Manager to ensure all digital, print, and in-person materials and events meet accessibility standards. - Serve as the Campus Residences internal staff consultant to develop content, scripts, and vision for a wide range of marketing and communications assets, including promotional videos, tutorials, and presentations, to ensure a clear and consistent narrative. - Establish, maintain, and monitor communication protocols for mass emailing, print materials, and customer service communication expectations. - Be available to assist and respond to emergency situations that require marketing and communication components. - Support senior leadership in presentation materials, infographics, and communication to internal and external stakeholders. Professional Development and Committee Involvement: - Participate in opportunities that promote learning, growth, and development (i.e., classes, training, committees, webinars, etc.). - Contribute to the Division of Student Affairs and Stony Brook University by attending and/or supporting events, activities, and programs sponsored by areas outside of individual units/departments (i.e., campus-wide traditions, events, programs, etc.). - Other duties or projects as assigned as appropriate to rank and departmental mission. - Evening and weekend work may be required at times.

Requirements

Bachelor’s degree (foreign equivalent or higher).
Three (3) years of full time experience in marketing/promotions, public relations and or communications.
Experience in higher education or housing managing outreach, events or communications.
Experience with professional writing and/or editorial.
Experience with developing diverse digital print, print and/or social media assets.
Supervisory experience.

Preferred

Master's degree (foreign equivalent or higher).
Experience in end-to-end multimedia production, including scripting, storyboarding, editing, and publishing high-quality video content.
Experience overseeing marketing campaigns and asset portfolios across diverse digital and print platforms.
Experience managing and utilizing multiple technology platforms for housing operations, communication, or content management.
Experience developing and implementing comprehensive standards for branded promotional items and external recruitment materials.
Experience with digital accessibility (ADA compliance) and inclusive communication practices for all digital and print materials.