Responsibilities
- Assist with outreach to VIP, influencer, and editorial contacts under the direction of the PR & Events team.
- Coordinate sample requests, shipments, returns, and tracking for VIP, influencer, and editorial opportunities.
- Support VIP fittings and assist during key brand events, including New York Fashion Week, retail activations, ambassador campaigns, and content shoots.
- Maintain accurate records of VIP placements, editorial features, and earned media coverage.
- Monitor incoming requests and help coordinate communication with internal partners to ensure timely responses.
- Assist with maintaining contact lists and updating media databases.
- Support seasonal and timely pitching initiatives by preparing materials and coordinating sample requests.
- Assist with showroom appointments, press previews, and editorial meetings, including scheduling and guest list management.
- Coordinate the distribution of high-resolution imagery, product information, credits, and press materials.
- Track editorial placements and compile regular coverage reports for internal distribution.
- Help organize press kits, lookbooks, and seasonal marketing materials.
- Assist with planning and execution of brand events, retail activations, and PR initiatives.
- Coordinate event logistics, including guest RSVPs, supplies, vendor communication, and on-site support.
- Help maintain event timelines, budgets, and planning documents within internal systems.
- Support VIP dressing coordination before and during events as needed.
- Partner with Retail, Wholesale, Atelier Direct, Design, Social, and Content teams to support ongoing PR initiatives.
- Assist with preparing presentation materials, strategy decks, event recaps, and reporting.
- Coordinate image requests and content approvals with internal creative teams.
- Track invoices, expenses, and purchase requests to ensure timely processing.
- Manage daily sample trafficking, including outbound shipments, returns, confirmations, and inventory updates.
- Monitor and distribute press coverage, VIP placements, influencer mentions, and earned social media coverage.
- Research industry news, trends, and competitor activity for internal reporting.
- Assist with maintaining PR calendars, media lists, and departmental files.
- Support onboarding and coordination of interns when applicable.
- Build proficiency across internal systems, including Launchmetrics (Fashion GPS), ShopMy, Smartsheets, and Concur.
Requirements
- Bachelor\'s degree required.
- Internship or up to 1 year of experience in Public Relations, Marketing, Communications, Fashion, or a related field preferred.
Nice_to_have
- Previous internship experience within fashion, luxury, retail, or agency environments is a plus.
- Strong interest in fashion, luxury, media, and cultural trends.
Benefits
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compensation
- Listed_salary: USD 50000-55000 YEAR
- The base salary range for this position is $50,000 – $55,000. Base pay offered may vary depending on skills, experience, and location.
how_to_apply
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about_company
- Industry: Information Technology & Services
other
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