2 months ago
Marketing Director
CRI Genetics
Redondo Beach, CA (Hybrid)Full time$140K/yr – $220K/yr
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Marketing Director
Redondo Beach, CA (Hybrid)
$140K/yr – $220K/yrDirector/Executive5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end growth from cold acquisition through post-purchase retention with a channel-agnostic, data-driven approach that ties CAC and LTV to every decision.
- Growth ownership: full-funnel strategy and revenue impact across acquisition, activation, retention.
- Channel launches: end-to-end go-to-market, creative briefing, launch, and post-launch optimization.
- Lifecycle and testing: scalable automation, asset creation, and a structured test program to win with new creatives and offers.
Job Description
Responsibilities
- Develop and execute full-funnel marketing strategies from cold acquisition through post-purchase retention to drive measurable revenue growth, not just traffic.
- Launch, test, and scale new paid channels (Meta, Google, TikTok, and emerging platforms) and kill underperformers based on unit economics, not vanity metrics.
- Own new product and channel launches end-to-end, from go-to-market strategy through creative briefing, launch execution, and post-launch optimization.
- Lead structured A/B and multivariate testing across ads, landing pages, email flows, and offers with documented hypotheses and clear win/loss criteria.
- Build and optimize customer lifecycle flows, both existing and new automations.
- Oversee creation of high-performing marketing assets such as ad creatives, UGC, landing pages, and email copy. Establish a systematic creative testing program that consistently generates new winners.
- Own and manage the marketing budget as a P&L. Allocate based on performance data, defend your bets with CAC and LTV math, and know when to scale and when to cut.
- Define, track, and report on core KPIs (CAC, LTV, ROAS, contribution margin, email revenue share) and use them to make real-time decisions, not just quarterly talking points.
- Build, lead, and mentor a high-performing marketing team while managing agencies and cross-functional partners. You set the standard leading by example, then scale through your people.
- Develop scalable marketing systems, SOPs, and campaign launch processes that enable rapid, repeatable execution.
- 5+ years of hands-on growth or performance marketing experience in DTC, eCommerce, or subscription businesses with at least 5 years leading a team, function, or P&L.
- Proven track record launching and scaling paid campaigns. You can talk fluently about CAC curves, diminishing returns at scale, and when to kill a channel that's no longer efficient.
- Deep expertise across paid channels – Meta and Google at a minimum. Bonus points for YouTube and TikTok. You've managed real budgets on these platforms yourself, not just reviewed performance reports from an agency.
- Demonstrated success launching new channels and products from strategy through execution and scale.
- Hands-on experience building lifecycle marketing flows – welcome sequences, post-purchase nurture, win-back, behavioral triggers – in platforms like Klaviyo, Hubspot, or comparable tools.
- Strong command of performance metrics (KPIs) and unit economics, such as CAC, LTV, ROAS, contribution margin and payback period. You use these to make decisions, not just to populate a weekly report.
- Proficiency with analytics and attribution tools such as Google Analytics. You've set up tracking, not just read dashboards someone else configured.
- Proven ability to lead and grow marketing teams, manage agencies, and collaborate cross-functionally.
- Thrives in a fast-paced, high-growth or startup environment with a bias toward action and ownership is preferred.
- Experience with UGC-driven creative strategy and working with creators to build performance-oriented content is preferred.
- Health Benefits 100% Paid by Company
- PTO / Sick Time / Holiday Pay
- Catered lunches
- Company Outings.
CRI Genetics
3.5 Glassdoor
Our mission at CRI Genetics (Cellular Research Institute, Genetics Department) is to unlock complex information from your DNA and present it to you in a way that’s interesting, useful, and easy to understand. We want to help you learn more about yourself and find ways to improve your life through genetic testing.Our primary goal is to improve human life and further Mankind’s understanding of the human genome. Not only do we provide advanced genetic reports to consumers, but we also actively participate in scientific research. We believe genetic analysis is the future of medicine and we’re excited to play a role in solving complex medical problems.
Founded in 2016
Santa Monica, California, USA
35 employees (5 in marketing)
58% recommend to a friend
Traffic Signals
Monthly Visitors
169.6K
Monthly Google Ads Budget
$296.9K
Traffic Source Mix
Search
40.6%
Direct
53.1%
Referral
3.3%
Social
2.3%
Paid
0.5%
Headcount Trend
Current headcount: ~35
Marketing Team
Marketing Team Size
4 (11% of company)