Own the end-to-end DMV marketing strategy and budget, leading cross-property campaigns, branding and repositioning, and performance analytics to drive revenue alignment with HHM goals.

Develop and manage annual marketing plans and budgets.
Lead cluster marketing and cross-property initiatives in DMV.
Drive reporting, ROI analytics, and ownership communications.

Job Description

Responsibilities

Develop and own annual marketing strategies, business plans, and budgets for the DMV portfolio in direct alignment with HHM revenue goals.
Lead cluster marketing strategies across Independent Collection and branded assets in the DMV area to drive market share and cross-property synergies.
Lead hotel repositioning and rebranding initiatives in close partnership with Sales and Revenue Directors, General Managers, and property executive teams.
Monitor, analyze, and present campaign performance metrics, marketing ROI, and web traffic analytics to key stakeholders and property ownership groups.
Manage and optimize the marketing budget, tracking channel spend and adjusting allocations based on revenue priorities.
Collaborate with Corporate Sales/DOSMs to deliver strategic B2B marketing collateral and high-yield client pitch decks.
Oversee total marketing campaign execution, crafting high-level creative briefs and setting overall collateral guidelines.
Direct on-property teams and vendors on marketing material production to ensure strict adherence to positioning and brand standards.
Build and lead strategic marketing presentations for ownership meetings, GM quarterly reviews, and regional leadership updates.
Establish and enforce the master editorial and promotional calendars for the DMV region.

Requirements

Bachelor's degree in Marketing, Advertising, Business or Hospitality/Travel preferred
Minimum of 5–7 years of progressive marketing experience in hospitality or travel
Proven experience managing agency relationships, large budgets, and complex multi-property portfolios.
Experience with major hotel systems (IHG, Marriott, Hyatt, Hilton) a plus
Understanding of hospitality/travel industry and marketing solutions preferred
Advanced proficiency in Google Analytics, metadata/reporting tools, and digital marketing performance platforms.
Strong skills in Microsoft PowerPoint and Excel for high-level owner reporting and data presentation.
Working knowledge of graphic design platforms (Canva, Adobe Creative Suite) and content management systems.
Strategic Vision & Executive Leadership: Ability to translate business goals into revenue-generating marketing plans.
Exceptional Communication: Strong presentation and negotiation skills across GMs, owners, and external partners.

Preferred

Account Management experience at a digital marketing agency a plus

Benefits

Competitive wages for full time and part time opportunities
Medical, Dental and Vision Health Insurance
Paid Time Off
401k Company Match
Travel Discounts
Commuter Transit and Commuter Parking Benefits
Employee Assistance and Wellness Program
Educational/Professional Development
Referral Bonus Program

HHM Hotels

HHM Hotels is the preferred operator to many sophisticated and institutional owners of hotel real estate, including public and private owners, across the United States and Canada. We are known for consistent outperformance in operating results, the stability of our managed portfolio and operating teams, and our unrelenting focus on people, processes, and technology. HHM Hotels is tireless in delivering results and working closely with our owners across a portfolio of 240 hotels and over $2BN in managed revenues in the United States and Canada.Additional information on HHM can be found at hhmhotels.com.

Founded in 1999

Philadelphia, Pennsylvania, USA

2.6K employees (91 in marketing)

hhmhotels.com

Salaries

Posted range

$115K/yr – $120K/yr

Taken straight from the job posting.

See all HHM Hotels salaries

Marketing Team

Marketing Team Size

47 (2% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

70K

Traffic Source Mix

33.4%

Direct

43%

Referral

17.8%

Social

5.4%

Paid

0.3%

Headcount Trend

Current headcount: ~2.6K

Recent News

HHM Hotels names Jeremiah Galvin EVP/CFO

Aug 12, 2025 • hotelbusiness.com

HHM Hotels Hires Jeremiah Galvin as Executive Vice President, Chief Financial Officer

Aug 12, 2025 • LODGING Magazine

HHM Hotels Builds Out Senior Executive Team Hiring Jeremiah Galvin

Aug 12, 2025 • GlobeNewswire

Marketing jobs

Area Director of Marketing

Marketing Associate

Area Director of Marketing

Marketing Associate

Bar Manager

All marketing roles in the US

All marketing roles in the US

Area Director of Marketing

Marketing Associate

Area Director of Marketing

Marketing Associate

Bar Manager

Area Director of Marketing

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

HHM Hotels

Salaries

Marketing Team

Traffic Signals

Headcount Trend

Recent News

Links

All marketing roles in the US

All marketing roles in the US

Area Director of Marketing

Marketing Associate

Area Director of Marketing

Marketing Associate

Bar Manager

Area Director of Marketing

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

HHM Hotels

Salaries

Marketing Team

Traffic Signals

Headcount Trend

Recent News

Links