2 days ago
Field Marketing and Engagement Intern
Parkhurst Dining
Elmira, NY (Unknown)Full time$16/hr – $17/hr
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Field Marketing and Engagement Intern
Elmira, NY (Unknown)
$16/hr – $17/hrIntern/New GradFull time
Posted 2 days ago
Job Summary
Own the campus marketing activation and campaign execution for dining programs, coordinating partnerships with Field and Center Marketing, on-site teams, and student groups to drive awareness and auxiliary sales.
- Lead interactive marketing activities and social media execution.
- Collaborate with campus partners to gather guest insights and feedback.
- Support execution of events and campaigns within budget.
Job Description
Responsibilities
- Partners with Field and Center Marketing partners to activate interactive marketing and, promotional activities (pop-ups, demos, tastings, etc.) and successful sales campaigns within a budget.
- Works with on-site management team to develop effective unique marketing campaigns and communications s that meet critical campus community needs.
- Coordinates execution and interaction of social media strategy, designed to engage and inform target audiences
- May create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social media platforms.
- Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.
- Act as a student liaison to various departments and organizations on campus and assists with Dining Committee meetings or regular feedback events to obtain guest insights.
- Contributes to the planning and execution of the account's participation in campus and community events to promote awareness of dining programs, increase auxiliary sales and strengthen brand perception.
- Elevates all client/account risks to Manager and supports mitigation strategies.
- Supports site leader with team member engagement activities that mirror guest engagement to close gaps.
Requirements
- Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field
- Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information.
- Ability to manage and prioritize multiple projects in a fast-paced environment.
- Experience utilizing social media sites including Facebook, Twitter, and Instagram
- Fluent in Microsoft Office Suite and technologically savvy
- Confident with an outgoing, upbeat, friendly personality
- A demonstrated team player
Preferred
- Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information.
- Ability to manage and prioritize multiple projects in a fast-paced environment.
- Experience utilizing social media sites including Facebook, Twitter, and Instagram
- Fluent in Microsoft Office Suite and technologically savvy
- Confident with an outgoing, upbeat, friendly personality
- A demonstrated team player
Parkhurst Dining
3.5 Glassdoor
Parkhurst Dining is a food service company dedicated to creating personal relationships and authentic culinary experiences for corporations and private higher education institutions.With an ever-present focus on quality, sustainability, and craftmanship, we offer a personalized approach to dining services and catering, tailoring highly customized programs to meet the needs of each client. Though we hang our hat on customization over standardization, Parkhurst Dining remains unwavering in our Culinary Gold Standards, which range from made-from-scratch pizza dough, to fresh stock soups, to hand-cut French fries.We aim to nourish, comfort, and excite through our food offerings every single day.
Founded in 1996
Homestead, Pennsylvania, USA
1.2K employees (52 in marketing)
60% recommend to a friend
77% CEO approval
Salaries
Posted range
$16/hr – $17/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
51 (4% of company)
Median Career Experience
7 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Sarah Stock
Director of Field Marketing & Engagement
At the company for 12 years 9 months
Paige Wallace
Marketing Manager
At the company for 1 year 3 months
Eliana Dragisic
Proposal and Marketing Manager
At the company for 2 years 7 months
Avi Strauss
Field Marketing & Engagement Manager
At the company for 2 years 8 months
Traffic Signals
Monthly Visitors
8.6K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~1.2K