12 days ago
Manager Loyalty & Owned Channels
Express
Columbus, OH (Unknown)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Manager Loyalty & Owned Channels
Columbus, OH (Unknown)
Salary Not AvailableManager8+ years expFull time
Posted 12 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and evolve loyalty, CRM and owned-channel strategies across loyalty, credit, direct mail and digital; lead a cross-functional team to drive engagement, retention, and revenue through data-informed, test-and-learn programs.
Job Description
Responsibilities
- Architect and define comprehensive marketing strategies across Loyalty, Credit, Direct Mail, and Digital Owned Channels, ensuring alignment with long-term brand equity and business objectives.
- Support the development of strategic initiatives including lifecycle journeys, brand campaigns, and omni-channel activations, proactively identifying opportunities to drive engagement and customer retention.
- Oversee the strategy of the owned channels calendar, ensuring optimal contact frequency, customer experience, and alignment with critical business priorities.
- Lead and mentor a team of Specialists, fostering a culture of strategic thinking, agility in execution and performance optimization across Direct Mail, email, SMS, and app push campaigns.
- Champion a data-informed decision-making framework, translating complex performance metrics and competitive benchmarking into actionable strategic recommendations that drive continuous improvement.
- Partner with cross-functional leadership to define audience segmentation, personalization, and messaging strategies, ensuring a cohesive and elevated customer experience across all touchpoints.
- Drive the long-term test-and-learn roadmap, continuously evolving program strategies and innovation based on rigorous analysis of campaign-level engagement and customer behavior.
- Direct the strategic communication of campaign objectives, offer architecture, and success measurement to ensure cross-functional alignment and flawless operational execution.
- Engage in strategic team and vendor discussions to evolve the strategy of these programs connected to our core business objectives. Supports relationships with external partners to ensure timely, high-quality output.
- Establish, monitor, and optimize performance against set business plans and key KPIs including last-touch performance metrics, campaign-level engagement, and customer-level behavior.
Requirements
- 8–10+ years of progressive experience in Loyalty, CRM, lifecycle marketing, or owned channels, with a proven track record of driving enterprise growth in retail or eCommerce environments.
- Demonstrated success in architecting and scaling lifecycle marketing strategies, moving beyond channel management to holistic customer retention and lifetime value (CLV) optimization.
- Proven experience managing email, SMS, app push, or lifecycle marketing programs at scale.
- Expertise in defining and executing audience segmentation and personalization strategies that integrate across multiple touchpoints to drive incremental revenue.
- Experience setting and managing KPIs tied to engagement, traffic, conversion, trips, spend, retention, and revenue.
- Experience working with store operations and retail store teams on marketing initiatives that drive traffic, conversion and engagement.
- Bachelor’s degree or equivalent professional experience preferred.
- Advanced proficiency in leveraging enterprise-grade marketing technology (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Klaviyo) to drive automation, scalability, and data-driven insights.
- Familiarity with JIRA, Confluence, Microsoft Office, Excel, Google Analytics, in-platform reporting dashboards, and campaign performance tools.
Preferred
- Bachelor’s degree or equivalent professional experience preferred.
- Advanced proficiency in leveraging enterprise-grade marketing technology (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Klaviyo) to drive automation, scalability, and data-driven insights.
- Familiarity with JIRA, Confluence, Microsoft Office, Excel, Google Analytics, in-platform reporting dashboards, and campaign performance tools.
Express
3.2 Glassdoor
EXPRESS is a multichannel fashion brand dedicated to creating confidence and inspiring self-expression. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Whether dressing for work, everyday or special occasions, EXPRESS ensures you look and feel your best, wherever life takes you. Customers can experience our brand in over 400 Express retail stores, Express Factory Outlet stores and online at www.express.com.
Traffic Signals
Monthly Google Ads Budget
$203.6K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$164.8M
Last Raise
$24.8M
Post IPO Equity, 3 years ago
Funding History
- Dec 2022Post IPO Equity • $24.8M
- Jan 2021Post IPO Debt • $140M