13 days ago
Paid Ads & SEO Specialist: Google Ads, Meta Ads (Part-Time, Remote)
NORY
USA (Remote)Part time$25/hr – $40/hr
Marketing jobs in the US
Marketing jobs in the US
Paid Ads & SEO Specialist: Google Ads, Meta Ads (Part-Time, Remote)
USA (Remote)
$25/hr – $40/hrMid LevelPart time
Posted 13 days ago
Job Summary
Own and optimize paid search and social campaigns while driving SEO improvements, landing-page optimization, and measurement alignment to increase registrations and revenue.
- Own end-to-end campaign performance across Google Ads, Meta, and SEO initiatives
- Link marketing activity to customer acquisition and revenue with measurement reconciliations.
Job Description
Responsibilities
- Build, manage, and optimize campaigns that reach families actively searching for camps and enrichment programs.
- Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation.
- Test ad copy and landing pages to improve completed registrations and acquisition efficiency.
- Build and optimize Facebook and Instagram campaigns directly in Meta Ads Manager.
- Develop and test audiences, creative concepts, messaging, and offers.
- Write ad copy and provide clear creative briefs to NORY’s content team, using results to guide the next round of tests.
- Develop a prioritized SEO plan around relevant searches for summer camps, holiday camps, after-school programs, and local enrollment opportunities.
- Conduct keyword research based on search intent and business value.
- Improve program and location pages, including titles, headings, content, and internal linking.
- Use Google Search Console and analytics to identify opportunities and diagnose performance changes.
Requirements
- Demonstrated hands-on experience managing both Google Ads and Meta Ads , including campaign setup, optimization, and budget decisions.
- Proven SEO experience with specific examples of work performed and measurable outcomes.
- Working proficiency in Google Analytics 4 and Google Search Console, plus experience implementing or troubleshooting conversion tracking.
- Strong analytical judgment: you can explain why performance changed and what evidence supports your next decision.
- Ability to connect marketing activity to customer acquisition and revenue.
- Clear communication, reliable follow-through, and ownership of results.
- Experience with local consumer services, family programs, education, or seasonal businesses is preferred. Prior NYC parenting-market experience is helpful but not required.
- AI tools and platform certifications are welcome; demonstrated execution and sound judgment carry more weight.
NORY
4.1 Glassdoor
Nory is the all-knowing restaurant management system that learns the behind the scenes of your business. Helping you forecast sales, plan labour & optimise your inventory.Ready to level up? Speak to us today.
Founded in 2021
Dublin, County Dublin, IRL
85 employees (10 in marketing)
77% recommend to a friend
83% CEO approval
Salaries
Posted range
$25/hr – $40/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (9% of company)
Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$62.4M
Last Raise
$36.7M
Series B, 6 months ago
Funding History
- Sep 2025Series B • $36.7M
- May 2024Series A • $15.9M
- May 2023Seed • $7.6M
Traffic Signals
Monthly Visitors
78.7K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
34.1%
Direct
54.8%
Referral
4.9%
Social
5.2%
Paid
0.9%
Headcount Trend
Current headcount: ~85
Links
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