Own and scale the demand generation program by driving marketing-sourced and influenced pipeline, partnering with Sales and GTM to execute multi-channel campaigns, optimize performance, and forecast impact across the full funnel.

Lead integrated multi-channel campaigns across paid media, content syndication, email, webinars, events, and direct mail.
Forecast, analyze ROI, and scale successful programs while continuously testing new channels and tactics.

Job Description

Responsibilities

Own the demand generation strategy, driving marketing-sourced and marketing-influenced pipeline while supporting revenue goals.
Develop and execute integrated, multi-channel campaigns across digital advertising (paid social, display, retargeting), content syndication, email, webinars, virtual events, direct mail, and sales development programs.
Build campaign strategies aligned to business objectives, target personas, industry trends, and the enterprise buyer journey.
Partner closely with Product Marketing to translate product positioning into high-performing demand generation campaigns.
Serve as the primary marketing partner to Sales and GTM teams, aligning on pipeline goals, target accounts, campaign priorities, and performance insights.
Drive segmentation, audience strategy, and campaign personalization in partnership with Sales, Marketing Operations, and Performance Marketing teams.
Analyze campaign performance, pipeline contribution, attribution, and ROI to identify optimization opportunities and improve program effectiveness.
Forecast campaign performance and develop plans to achieve pipeline and revenue targets.
Identify opportunities to scale successful programs while continuously testing new channels, messaging, tactics, and AI to improve conversion rates and marketing spend efficiency.
Stay informed on competitive activity, industry trends, buyer behavior, and emerging demand generation best practices.

Requirements

5-7+ years of B2B SaaS demand generation or integrated marketing experience, with increasing ownership of strategy and business outcomes.
Experience marketing enterprise SaaS - Knowledge of GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas are a big plus!
Proven success building integrated demand generation programs that consistently generate qualified pipeline and influence revenue.
Deep understanding of enterprise buying committees, complex sales cycles, and full-funnel marketing strategies.
Strong analytical mindset with experience using data to optimize campaigns, prioritize and allocate budget, and measure ROI.
Experience partnering with Sales leadership and executive stakeholders to drive alignment and business results.
Advanced experience with marketing automation and CRM platforms such as Marketo and Salesforce.
Strong project management and organizational skills, with the ability to manage multiple high-impact initiatives simultaneously.
Excellent communication and presentation skills with experience sharing results and recommendations with senior leadership and cross-functional GTM teams.
Demonstrated ability to balance strategic thinking with hands-on campaign execution.

Benefits

*perks may vary based on eligibility/location

Optro

Optro (formerly AuditBoard) helps enterprises transform risk into opportunity, redefining GRC through an agentic system of action. More than 50% of the Fortune 500 trust Optro to elevate audit, risk, and compliance in addressing a new era of risk. Optro is top-rated by customers on G2 and was named a Leader in the 2025 Gartner® Magic QuadrantTM for Governance, Risk and Compliance (GRC) Tools, Assurance Leaders. To learn more, visit: optro.ai.

Founded in 2014

Cerritos, California, USA

777 employees

optro.ai

Traffic Signals

Monthly Visitors

138K

Monthly Google Ads Budget

$233.7K

Traffic Source Mix

34.7%

Direct

27.1%

Referral

20.7%

Social

10.2%

Paid

1.8%

Marketing Team

Median Career Experience

10.5 years

Median Tenure

2.5 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Lauren Thurman

Senior Manager, Talent Acquisition - GoToMarket

At the company for 1 year 11 months

Helen Glenn

Senior Talent Acquisition Partner

At the company for 4 years 10 months

Marketing Leadership

April Crichlow

Chief Marketing Officer

At the company for 1 year 7 months

Devin Davis

Vice President Corporate Marketing

At the company for 2 years 7 months

Richard Conn

Vice President, Demand Generation

At the company for 4 years

Minou Sinios

Head of Brand + Creative

At the company for 2 years 2 months

Responsibilities

Own the demand generation strategy, driving marketing-sourced and marketing-influenced pipeline while supporting revenue goals.
Develop and execute integrated, multi-channel campaigns across digital advertising (paid social, display, retargeting), content syndication, email, webinars, virtual events, direct mail, and sales development programs.
Build campaign strategies aligned to business objectives, target personas, industry trends, and the enterprise buyer journey.
Partner closely with Product Marketing to translate product positioning into high-performing demand generation campaigns.
Serve as the primary marketing partner to Sales and GTM teams, aligning on pipeline goals, target accounts, campaign priorities, and performance insights.
Drive segmentation, audience strategy, and campaign personalization in partnership with Sales, Marketing Operations, and Performance Marketing teams.
Analyze campaign performance, pipeline contribution, attribution, and ROI to identify optimization opportunities and improve program effectiveness.
Forecast campaign performance and develop plans to achieve pipeline and revenue targets.
Identify opportunities to scale successful programs while continuously testing new channels, messaging, tactics, and AI to improve conversion rates and marketing spend efficiency.
Stay informed on competitive activity, industry trends, buyer behavior, and emerging demand generation best practices.

Requirements

5-7+ years of B2B SaaS demand generation or integrated marketing experience, with increasing ownership of strategy and business outcomes.
Experience marketing enterprise SaaS - Knowledge of GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas are a big plus!
Proven success building integrated demand generation programs that consistently generate qualified pipeline and influence revenue.
Deep understanding of enterprise buying committees, complex sales cycles, and full-funnel marketing strategies.
Strong analytical mindset with experience using data to optimize campaigns, prioritize and allocate budget, and measure ROI.
Experience partnering with Sales leadership and executive stakeholders to drive alignment and business results.
Advanced experience with marketing automation and CRM platforms such as Marketo and Salesforce.
Strong project management and organizational skills, with the ability to manage multiple high-impact initiatives simultaneously.
Excellent communication and presentation skills with experience sharing results and recommendations with senior leadership and cross-functional GTM teams.
Demonstrated ability to balance strategic thinking with hands-on campaign execution.

Benefits

*perks may vary based on eligibility/location