3 days ago
Marketing Consultant
Velera
Iowa, LA (Remote)Full time$96K/yr – $125K/yr
Marketing jobs
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Marketing Consultant
Iowa, LA (Remote)
$96K/yr – $125K/yrMid Level8+ years expFull time
Posted 3 days ago
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Job Summary
Own and lead data-driven marketing programs for Velera's credit union clients, coordinating with cross-functional teams to plan, execute, and optimize campaigns and relationships.
- Own client relationships and strategic planning
- Lead data analysis to inform campaigns
- Ensure compliant, timely delivery of marketing initiatives
Job Description
Responsibilities
- The Marketing Consultant will be the primary point of contact for Velera clients, coordinating closely with internal teams, including Client Growth Executives, Marketing Specialists, Data Analysts, and Creative resources, to ensure the successful planning and execution of marketing campaigns.
- Client Consultation & Relationship Management: Serve as the primary contact for assigned credit union clients, maintaining strong relationships at various levels of management.
- Consult regularly with key personnel to identify, develop, and implement marketing strategies that leverage data insights to enhance client portfolio performance.
- Strategic Marketing Planning: Identify, develop, and implement strategic marketing campaigns that leverage client data to drive card portfolio growth and overall business success.
- Create and manage detailed marketing plans, including overall project management and pro forma analysis, tailored to each client's needs.
- Conduct post-mortem analyses to measure campaign effectiveness against performance targets.
- Data Analysis & Insight Generation: Utilize data analytics tools to conduct deep-dive investigations, identifying meaningful patterns, trends, and relationships in large datasets.
- Transform raw data into actionable business information that informs strategic decisions and marketing recommendations.
- Communication & Reporting: Prepare and deliver clear, concise communication materials that summarize findings and support fact-based recommendations.
- Provide regular performance measurements and insights to both clients and senior management, ensuring alignment with strategic objectives.
Requirements
- Bachelor’s Degree in Business, Marketing, Mathematics, Accounting, Finance, Statistics other related field or combination of education and experience required.
- Eight (8) years of marketing quantitative analysis experience and/or direct credit card, debit, and digital marketing required.
- Client service experience. Knowledge of underwriting practices, collection practices, credit unions service models, credit and debit processing, fees, interchange, pricing and risk is essential.
Preferred
- MBA preferred.
Benefits
- Great Work/Life Benefits!
- Competitive wages
- Medical with telemedicine
- Dental and Vision
- Basic and Optional Life Insurance
- Paid Time Off (PTO)
- Maternity, Parental, Family Care
- Community Volunteer Time Off
- 12 Paid Holidays
- Company Paid Disability Insurance
Velera
Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. With over four decades of industry experience and a commitment to service excellence and innovation, our company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Velera leverages its expertise and resources on behalf of credit unions and their members, offering an end-to-end product portfolio.
Traffic Signals
Monthly Visitors
21K
Monthly Google Ads Budget
$496
Traffic Source Mix
Search
30.1%
Direct
59.3%
Referral
4.9%
Social
4.1%
Paid
1.4%
Headcount Trend
Current headcount: ~4.7K
Marketing Team
Marketing Team Size
115 (2% of company)
Median Career Experience
10 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
3
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Sherry Leeser, MBA
Vice President, Data-Driven Marketing
At the company for 1 year 6 months
Carrie Stapp
VP Marketing
At the company for 5 years
Byron Loper, CMP
Vice President, Events and Brand Experience
At the company for 12 years 6 months
BRIDGET EARL
Managing Vice President, Marketing Strategy
At the company for 7 years 10 months