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4 months ago

Sr Demand Generation Manager

Alkami Technology

USA (Remote)Full time$110K/yr – $130K/yr

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Alkami Technology

Sr Demand Generation Manager

USA (Remote)

$110K/yr – $130K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive demand generation and ABM programs to build pipeline for Alkami’s bank segment across multi-channel campaigns.

Own end-to-end demand generation and ABM programs to produce qualified pipeline across multi-channel campaigns.
Must-have: 6+ years in demand generation or ABM within SaaS/fintech and proven multi-channel pipeline impact.
Standout: Cross-functional leadership with Sales, SDR, and Revenue Ops and AI-enabled optimization.

Job Description

Responsibilities

Develop and execute integrated demand generation programs that drive pipeline across Alkami’s bank segment, leveraging channels including digital advertising, email, SDR collaboration, industry partnerships, and events.
Lead account-based marketing strategies targeting priority financial institutions and named accounts in partnership with Sales and SDR teams.
Design and manage multi-channel campaigns across web, email, LinkedIn, programmatic advertising, industry publications, and targeted ABM initiatives.
Leverage first-party data, intent signals, firmographic data, and technographic insights to prioritize accounts and identify buying signals.
Utilize AI-powered tools and workflows to accelerate campaign development, personalization, messaging optimization, and campaign analysis.
Collaborate closely with Product Marketing, Sales, and Revenue Operations to align messaging, campaign strategy, and pipeline generation goals.
Monitor, analyze, and optimize campaign performance across the marketing funnel to improve engagement, conversion, and pipeline generation.
Measure and communicate marketing impact through clear reporting on pipeline influence, campaign ROI, and revenue attribution.
Drive continuous experimentation across messaging, targeting, and channels to identify and scale high-performing growth strategies.
Develop strong relationships with cross-functional stakeholders and ensure alignment between marketing strategy and sales execution.

Requirements

6+ years of experience in demand generation, growth marketing, or account-based marketing within a SaaS or fintech environment.
Bachelor’s degree in Business, Marketing, or a related field or equivalent work experience.
Proven experience driving pipeline growth through multi-channel demand generation programs.
Experience partnering closely with Sales, SDR, and Revenue Operations teams to align marketing efforts with revenue goals.
Experience working with modern marketing technology stacks including CRM, marketing automation, sales engagement platforms, and intent data tools.
Strong analytical and reporting skills with experience measuring campaign performance and pipeline attribution.

Preferred

Experience marketing to banks, credit unions, or financial institutions.
Experience with marketing automation and sales engagement platforms such as Salesforce, Marketo, HubSpot, Salesloft, and Gong.
Familiarity with account-based marketing platforms such as Terminus, Demandbase, or 6sense.
Experience leveraging AI tools to support campaign development, messaging optimization, and data analysis.
Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.
Excellent communication skills with the ability to clearly articulate marketing impact and strategy to leadership.
A data-driven mindset with a passion for experimentation, optimization, and continuous learning.

Benefits

Remote-first environment with great benefits
Unlimited paid time off
401(k) with employer match
Diverse and inclusive environment with a fun culture

Alkami Technology

4.2 Glassdoor

Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action. Alkami has been certified by J.D. Power in 2024 and 2025 for providing “An Outstanding Mobile Banking Platform Experience.J.D. Power 2025 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit jdpower.com/awards.

Founded in 2009

Plano, Texas, USA

1.1K employees (54 in marketing)

www.alkami.com

82% recommend to a friend

91% CEO approval