1 day ago
Strategic Product Marketing Manager
Alkami Technology
USA (Remote)Full time$117K/yr – $147K/yr
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Strategic Product Marketing Manager
USA (Remote)
$117K/yr – $147K/yrSenior Level6+ years expFull time
Posted 1 day ago
Job Summary
Own end-to-end go-to-market for major launches, shape product positioning, and lead cross-functional execution across Product, Marketing, Sales, and Partners.
- Define launch frameworks and cross-functional plans
- Develop messaging and sales enablement that differentiate Alkami and drive pipeline
Job Description
Responsibilities
- Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities by defining launch frameworks, deliverables, and cross-functional execution plans
- Develop and evolve product positioning and messaging frameworks that differentiate Alkami’s platform in competitive fintech markets by synthesizing customer insights, product and partner capabilities, and market trends
- Drive strategic collaboration with Product Management to influence roadmap priorities by bringing structured customer, competitive, and market intelligence into product planning discussions
- Conduct deep competitive and market analysis to identify emerging threats, opportunities, and whitespace that inform positioning and commercialization strategies
- Define and operationalize messaging architecture that aligns product, platform, and partner narratives across marketing, sales, and customer lifecycle communications
- Lead development of strategic sales enablement programs by creating narratives, demo frameworks, and competitive guidance that strengthen sales effectiveness
- Partner with Demand Generation, Partner Marketing and Content Marketing to design campaigns that connect product value to measurable pipeline and adoption outcomes
- Guide internal teams on product storytelling and differentiation by establishing messaging standards and frameworks used across marketing and revenue teams
- Support and shape ecosystem and partner go-to-market initiatives by aligning positioning, messaging, and materials for integrated or reseller-led solutions
- Analyze product performance, win/loss insights, and market feedback to refine messaging and inform future go-to-market strategies
Requirements
- Minimum Years of Experience 6–10 years of experience in product marketing, product strategy, product management, or related SaaS go-to-market roles with increasing ownership of product positioning and launch strategy for complex technology platforms.
- Education Level Bachelor’s degree in Marketing, Business, Communications, or a related field
- Knowledge, Skills, & Qualifications Required
- Advanced product positioning and messaging strategy for SaaS platforms
- End-to-end go-to-market planning and cross-functional launch leadership
- Deep market research, customer insight generation, and competitive intelligence
- Ability to translate complex technical capabilities into strategic market narratives
- Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams
- Data-driven decision making using product adoption, pipeline, and market signals
- Sales enablement strategy including competitive positioning and value storytelling
Preferred
- Experience in fintech, digital banking, or financial technology markets
- Experience influencing product roadmap decisions through market insights
- Background supporting platform ecosystems, partnerships, or integrations
- Experience working in high-growth SaaS or scaling technology companies
- MBA or advanced degree in a related discipline
- Experience building repeatable product marketing frameworks or launch processes
Benefits
- Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.
Alkami Technology
4.2 Glassdoor
Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action. Alkami has been certified by J.D. Power in 2024 and 2025 for providing “An Outstanding Mobile Banking Platform Experience.J.D. Power 2025 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit jdpower.com/awards.
Founded in 2009
Plano, Texas, USA
1.1K employees (54 in marketing)
82% recommend to a friend
91% CEO approval
Salaries
Posted range
$117K/yr – $147K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
31 (3% of company)
Median Career Experience
14 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Marla Pieton
Sr. Director, Influencer Marketing
At the company for 6 years 3 months
Tricia Smith
Project Manager, Marketing & Core Vendor Relations
At the company for 1 year 10 months
Nichole Cunningham
Demand Generation Manager
At the company for 3 years 8 months
Jessica Broome
Senior Demand Generation Manager
At the company for 4 years 8 months
Funding
Total Funding
$685.2M
Last Raise
$300M
Post IPO Debt, 1 years ago
Funding History
- Mar 2025Post IPO Debt • $300M
- Nov 2024Post IPO Secondary
- Aug 2024Post IPO Secondary
Traffic Signals
Monthly Visitors
65.3K
Monthly Google Ads Budget
$10.6K
Traffic Source Mix
Search
25.7%
Direct
65.8%
Referral
6.5%
Social
0.7%
Paid
1.2%
Headcount Trend
Current headcount: ~1.1K
Recent News
Links
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