Conduct market analysis, including market identification, sizing, and trend analysis, leveraging various data sets and tools to evaluate potential opportunities. Provide regular updates. Perform ongoing competitive analysis to inform go-to-market strategies. Build process for frequently communicating key findings and recommendations.
Analyze sales performance data to identify trends, opportunities, and areas for improvement for both new business development and existing account management.
Collaborate with sales and marketing teams to define ideal customer profiles (ICPs) and account prioritization.
Identify high-value B2B prospects, customers and accounts using relevant data (e.g., transactional, firmographic).
Collaborating with the data team, develop, maintain, and analyze customer segmentations, including RFM (Recency, Frequency, Monetary), to support targeted marketing strategies.
Analyze product usage, purchase patterns, and account behavior to identify cross-sell and upsell opportunities. Build data-driven recommendations for next-best-product or next-best-offer strategies.
Support account-based marketing (ABM) initiatives with insights on expansion potential within existing accounts
Monitor customer lifecycle performance and retention metrics across segments and cohorts.

Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field.
2-5+ years of work experience in B2B marketing analytics, customer analytics, or business intelligence.
Strong experience with market identification and analytics, assessing key market trends, and conducting competitive analysis.
Solid experience with customer segmentation and RFM analysis. Experience with predictive modeling preferred.
Proven ability to analyze cross-sell, upsell, and retention opportunities.
Comfortable with A/B testing, attribution, and web analytics.
Advanced proficiency with tools such as Microsoft Excel, SQL, Google Analytics (GA4), SEO tools, and data visualization platforms (Power BI). Familiarity with Microsoft Office Suite. Experience with CRMs and marketing automation tools helpful.
Ability to design data collection methods (surveys, interviews) to gather customer insights.

Marketing Analyst