Own integrated food and beverage comms programs from strategy to execution, blending earned, owned, shared, and paid channels with AI-assisted tools to drive measurable coverage and engagement.

Campaign planning and cross-channel execution to secure earned coverage and audience reach.
Content and storytelling across digital, social, and press to reflect brand strategy.
Analytics, coaching, and cross-discipline collaboration to translate results into client wins and team growth.

Job Description

Responsibilities

Own execution and operational excellence: Own day-to-day execution for assigned accounts by translating strategy into clear plans, managing workflows, anticipating and resolving issues early, communicating proactively (reporting up and down, providing unsolicited updates) and bringing structure and momentum to complex, fast-moving work.
Plan and execute integrated campaigns: Develop and implement strategic communications programs across earned, owned, shared, and paid channels — including digital content, social media, influencer collaborations, media outreach and partnerships/activations.
Manage budgets, scopes and financial accountability: Own and assist in the development of client budgets, scopes of work, timelines. Manage vendor relationships and staffing plans. Monitor work-in-progress, flag risks early and course-correct as needed to ensure fiscal responsibility and delivery against commitments.
Drive results through content and storytelling: Write and edit compelling digital and social media content, press materials, bylined articles, and thought leadership that reflect brand voice and strategy.
Leverage digital and AI tools: Use AI-assisted writing, monitoring, and analytics platforms to uncover insights, streamline workflow, and optimize content for engagement and reach.
Excel at media relations as part of a broader skillset: Build and maintain strong relationships with journalists, influencers, and creators. Identify trends and opportunities, craft strategic pitches, and consistently secure earned coverage across print, broadcast, and digital outlets.
Analyze and report results: Track program performance, manage metrics dashboards and translate analytics into clear, actionable recommendations for clients.
Support and develop others: Provide hands-on coaching to assistant and account executives through clear direction and real-time feedback, helping them build confidence and stronger day-to-day execution.
Collaborate across disciplines: Work closely with others outside of the core food, beverage and agriculture team, such as creative, digital, and strategy teams to ensure fully integrated, insight-driven campaigns.
Contribute to business growth: Participate in new business efforts by developing proposals, presenting ideas, and identifying potential opportunities to expand client partnerships.

Padilla

Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide.

Founded in 1961

Minneapolis, Minnesota, USA

244 employees (41 in marketing)

www.padillaco.com

Traffic Signals

Monthly Visitors

4.2K

Traffic Source Mix

31.2%

Direct

46.6%

Referral

7.3%

Social

13.2%

Paid

1.5%

Headcount Trend

Current headcount: ~244

Marketing Team

Marketing Team Size

26 (11% of company)

Median Career Experience

20 years

Median Tenure

6.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Julie Behr

Director of Growth Marketing

At the company for 11 years 2 months

Recent News

PRSA-NY Celebrates Excellence in Communications at 2025 Big Apple Awards

Sep 22, 2025 • PRSA New York

Why California's political class is begging Alex Padilla to run for governor

Sep 8, 2025 • Politico

Tillis, Padilla Applaud Senate Passage of the TRACE Act

Sep 3, 2025 • Thom Tillis (.gov)

Responsibilities

Own execution and operational excellence: Own day-to-day execution for assigned accounts by translating strategy into clear plans, managing workflows, anticipating and resolving issues early, communicating proactively (reporting up and down, providing unsolicited updates) and bringing structure and momentum to complex, fast-moving work.
Plan and execute integrated campaigns: Develop and implement strategic communications programs across earned, owned, shared, and paid channels — including digital content, social media, influencer collaborations, media outreach and partnerships/activations.
Manage budgets, scopes and financial accountability: Own and assist in the development of client budgets, scopes of work, timelines. Manage vendor relationships and staffing plans. Monitor work-in-progress, flag risks early and course-correct as needed to ensure fiscal responsibility and delivery against commitments.
Drive results through content and storytelling: Write and edit compelling digital and social media content, press materials, bylined articles, and thought leadership that reflect brand voice and strategy.
Leverage digital and AI tools: Use AI-assisted writing, monitoring, and analytics platforms to uncover insights, streamline workflow, and optimize content for engagement and reach.
Excel at media relations as part of a broader skillset: Build and maintain strong relationships with journalists, influencers, and creators. Identify trends and opportunities, craft strategic pitches, and consistently secure earned coverage across print, broadcast, and digital outlets.
Analyze and report results: Track program performance, manage metrics dashboards and translate analytics into clear, actionable recommendations for clients.
Support and develop others: Provide hands-on coaching to assistant and account executives through clear direction and real-time feedback, helping them build confidence and stronger day-to-day execution.
Collaborate across disciplines: Work closely with others outside of the core food, beverage and agriculture team, such as creative, digital, and strategy teams to ensure fully integrated, insight-driven campaigns.
Contribute to business growth: Participate in new business efforts by developing proposals, presenting ideas, and identifying potential opportunities to expand client partnerships.