3 weeks ago
Senior Digital Marketing Associate (Royce Investment Partners)
Franklin Templeton
New York City, NY (Hybrid)Full time$110K/yr – $125K/yr
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Senior Digital Marketing Associate (Royce Investment Partners)
New York City, NY (Hybrid)
$110K/yr – $125K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the end-to-end digital engagement engine for a regulated financial audience, driving email, website content, and marketing automation to move clients and financial professionals through the funnel.
- Marketing automation: manage segmentation, testing, distribution logic, and optimization to lift engagement and conversions.
- Content and distribution: plan and execute campaigns and formats that boost audience reach and relevance across email and social channels.
Job Description
Responsibilities
- Develop and execute digital marketing plans that support Royce’s sales, marketing, brand awareness, client engagement, and product promotion objectives
- Oversee the day-to-day management of Royce’s primary digital marketing channels, including email, website content, marketing automation, and social media promotion
- Plan and execute recurring and short-term promotional campaigns
- Recommend new digital approaches, content formats, and distribution strategies to improve engagement with clients, prospects, and financial professionals
- Lead the day-to-day strategy and execution of Royce’s marketing automation programs, including email campaigns, audience segmentation, distribution logic, testing, reporting, and optimization
- Conceptualize and execute email content and overall engagement strategy
- Prepare, format, test, and send recurring marketing emails, including weekly communications and promotional campaigns
- Maintain and optimize digital subscription preferences, audience segmentation, suppression rules, and list hygiene practices to improve email relevance, deliverability, and engagement
- Coordinate with the firm’s Legal Department to ensure all emails and related content are compliance approved and filed with FINRA when necessary
- Test email content across devices and browsers for functionality, presentation, and user experience
Franklin Templeton
Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton (www.franklinresources.com). The products, services, information and materials referenced in this site may not be available to residents in certain jurisdictions. Consult with an investment professional or contact your local Franklin Templeton office for more information. This site and the information contained herein is not intended to constitute an offer to sell or an invitation or solicitation of an offer to buy any product or service by Franklin Templeton. Nothing in this website should be construed as investment, tax, legal or other advice. All investments involve risks, including potential loss of principal. LinkedIn is owned by a third party unaffiliated with us. We are not responsible for LinkedIn’s privacy, security, or terms of use policies that control this service, nor their content, software, or tools (or those of any third party’s) that are available through links from this page. You use any third-party site/media, software and materials at your own risk. US readers: View our Terms and Conditions at: https://www.franklinresources.com/resources/social©Franklin Templeton. All rights reserved.
Traffic Signals
Monthly Visitors
22.4K
Traffic Source Mix
Search
37.9%
Direct
42.9%
Referral
15.2%
Social
2.5%
Paid
1.4%
Headcount Trend
Current headcount: ~12K
Marketing Team
Marketing Team Size
454 (4% of company)
Marketing Roles Posted (Last 30 Days)
2