1 day ago
Senior Strategic Relationship Marketing Manager
Franklin Templeton
Stamford, CT (Hybrid)Full time$115K/yr – $150K/yr
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Senior Strategic Relationship Marketing Manager
Stamford, CT (Hybrid)
$115K/yr – $150K/yrSenior Level7+ years expFull time
Posted 1 day ago
Job Summary
Own and drive Franklin Templeton's US wealth marketing efforts as a dedicated partner to external client firms, coordinating with sales and strategic accounts to deliver multi-channel campaigns, content, and events that grow the business.
- Own client marketing strategies and campaigns
- Collaborate across marketing, sales, and partner teams to ensure cohesive programs
- Measure and optimize campaigns using data-driven insights
Job Description
Responsibilities
- Developing and executing a strategic marketing plan
- Partner closely with the Head of US Wealth Marketing to create and execute a comprehensive marketing strategy for Franklin Templeton’s wealth business, that is consistent with the priorities across strategic account and sales leadership.
- Make independent marketing decisions, functioning as a dedicated marketing account manager for specific external client firms, tailoring approach and decisions based on alignment with their leader, distribution partners, and specific client needs.
- Support the implementation of this strategy via defined engagement, including: content development, email campaigns, digital assets, web personalization, multi-media, events, sponsorships, digital advertising and social media.
- Continually evaluate marketing strategy to determine efficacy and incorporate any ways to further evolve and improve throughout the year.
- Establish and maintain close relationships across our partner firms’ marketing and sales organizations, uncovering opportunities to execute custom engagement strategies and joint campaigns.
- Work in tandem with sales and strategic account colleagues to create the right messages and content, with ongoing connectivity as to how resources are being used, what needs to change and how we can continue to evolve.
- Manage complex multi-firm partnerships, resolving conflicts and aligning goals strategically to ensure cohesive and effective marketing efforts.
- Collaborate with colleagues across the Franklin Templeton global and regional marketing and operations organization to ensure effective coordination of marketing efforts.
- Accountable for the success of assigned client marketing strategies, contributing to overall business growth through effective campaign management and content development.
Requirements
- Bachelor’s degree or equivalent experience
- 7+ years’ experience in financial services industry, preferably in sales or marketing
- Demonstrated experience working across U.S. wealth management channels, including wirehouses, independent and regional broker-dealers, and RIAs.
- Understanding of financial markets, investment products and economic concepts.
- Strong communication skills, both written and verbal
- Digital-first mindset with experience leveraging modern marketing channels and technologies
- Strong collaborator who builds effective partnerships across teams and functions
- Creative problem solver with a strategic perspective and strong attention to detail
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Self-starter with a proactive approach and the ability to anticipate business needs
Preferred
- Series 7 and 63 preferred
Benefits
- Paid Time Off: Three weeks of PTO in your first year
- Health Coverage: Competitive medical, dental, and vision insurance to support your well-being
- Retirement Savings: 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
- Equity & Investing: Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
- Learning Education Assistance Program (LEAP): To support your ongoing growth and career advancement
- Employee Investment Benefits: Opportunity to purchase company funds with no sales charge
Franklin Templeton
Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton (www.franklinresources.com). The products, services, information and materials referenced in this site may not be available to residents in certain jurisdictions. Consult with an investment professional or contact your local Franklin Templeton office for more information. This site and the information contained herein is not intended to constitute an offer to sell or an invitation or solicitation of an offer to buy any product or service by Franklin Templeton. Nothing in this website should be construed as investment, tax, legal or other advice. All investments involve risks, including potential loss of principal. LinkedIn is owned by a third party unaffiliated with us. We are not responsible for LinkedIn’s privacy, security, or terms of use policies that control this service, nor their content, software, or tools (or those of any third party’s) that are available through links from this page. You use any third-party site/media, software and materials at your own risk. US readers: View our Terms and Conditions at: https://www.franklinresources.com/resources/social©Franklin Templeton. All rights reserved.
Salaries
Posted range
$115K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
454 (4% of company)
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
22.4K
Traffic Source Mix
Search
37.9%
Direct
42.9%
Referral
15.2%
Social
2.5%
Paid
1.4%
Headcount Trend
Current headcount: ~12K