Marketing jobs in the US

Responsibilities

• Develops and executes the annual service line strategic marketing plan(s), with distinct focus on patient acquisition and retention, utilizing financial, operational and market share data and analytics to prioritize efforts and to develop goals, strategies and KPIs.
• Maintains accountability for overall quality of marketing strategy, plans and execution.
• Manages all service line digital content (including online physician bios) and social media content, including blogs.
• Oversees mystery shopping initiatives of their respective service line(s), as well as the reporting of results and follow-up strategies to enhance the consumer experience.
• Serves as the Marketing point of contact for non-COE key service line(s) and a minimum of 4 other medical programs and services.
• Serves as the point of contact for respective service line(s) operational and physician leadership for ad campaigns & other key marketing initiatives; manages development and execution of all multi-channel advertising, marketing, web and social media campaigns and other key marketing initiatives.
• Collaborates with agency and internal resources to develop compelling creative that promotes consumer awareness, interest, engagement and acquisition.
• Crafts and manages timely contribution and distribution of social media campaign content (paid and unpaid) in coordination with overarching campaign goals and strategies.
• Oversees operational readiness before the launch of any ad/marketing campaign to ensure a seamless patient journey; pivot as needed due to changes in access or quality or volumes.
• Analyzes and monitors industry and service line trends.