2 days ago
Senior Manager, Brand Marketing
X-Energy
Rockville, MD (Unknown)Full time$155K/yr – $180K/yr
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Senior Manager, Brand Marketing
Rockville, MD (Unknown)
$155K/yr – $180K/yrSenior Level12+ years expFull time
Posted 2 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Leads X-energy's brand strategy and campaigns, guiding content, partnerships, and governance while mentoring the team and managing the budget to boost brand awareness and growth.
- Owns brand strategy and campaigns
- Manages partnerships, budget, and governance
- Mentors team and agencies
Job Description
Responsibilities
- Owns the development, implementation, and continuous evolution of X-energy's brand marketing strategy, plans, and processes, ensuring alignment with corporate positioning and business objectives.
- Sets strategic direction for growing brand awareness and expanding into new geographic and application segments, partnering with business development and executive leadership to attract new customers and strategic partners.
- Leads planning and execution of integrated, multi-channel brand campaigns, setting priorities and performance expectations to drive awareness and engagement across priority audiences.
- Owns content strategy and the editorial calendar for X-energy's owned channels (website, social media, email, etc.), setting standards for tone, quality, and cadence.
- Provides senior oversight of external agency partners, including scope, budget, and performance management, to ensure timely, high-quality, brand-aligned deliverables.
- Owns and evolves X-energy's brand guidelines and governance model, ensuring consistent application across all touchpoints and business units.
- Leads cross-functional development of creative assets in partnership with corporate communications and videography, providing creative direction and final approval.
- Evaluates, negotiates, and manages strategic marketing partnerships, assessing return on investment and strategic fit.
- Identifies and pursues external opportunities to promote X-energy's products and solutions, building relationships with media, industry, and partner organizations.
- Defines KPIs, reporting structures, and success metrics for the brand marketing function, and reports on brand health and campaign performance to executive leadership.
Requirements
- Bachelor's in marketing, communications, public relations, journalism, business, or other relevant fields; Master's degree a plus.
- Typically, twelve plus years in marketing or brand experience, including experience leading teams and/or managing significant marketing programs, ideally in energy or other B2B sectors.
- Proven expertise in brand strategy, storytelling, and campaign development, with a track record of leading successful, integrated brand initiatives.
- Excellent demonstration of communication skills, including working with technical personnel and executive leadership.
- Demonstrated experience managing budgets, external agencies, and cross-functional stakeholders.
Preferred
- Master's degree a plus.
Benefits
- X Energy, LLC offers a robust benefits package that includes a 401K plan with an employer match, Medical/Dental /Vision Insurance, Life and Disability Insurance, Paid Time Off, and a Tuition Reimbursement/Professional Development policy that supports the continuing education of our employees.
X-Energy
2.9 Glassdoor
X-energy is delivering the next generation of carbon-free energy by reinventing nuclear power.We believe in leaving a cleaner planet for our children and grandchildren, while continuing to provide sufficient and affordable power to sustain growing populations around the world. That is why we have reinvented nuclear power, with a unique combination of proven technologies and new innovations, to meet our current and future needs. X-energy manufactures fuel that seals uranium particles in a protective coating, which makes meltdown impossible and retains the waste inside forever. We also design plants that unlock the fuel’s potential in a process that’s as clean as wind or solar. When combined, the result is reliable carbon-free baseload power, produced more safely and affordable than ever before and available anywhere, at any time.
Founded in 2009
Rockville, Maryland, USA
1.8K employees
37% recommend to a friend
32% CEO approval
Traffic Signals
Monthly Visitors
101K
Monthly Google Ads Budget
$24.2K
Traffic Source Mix
Search
41.6%
Direct
45.4%
Referral
9.6%
Social
1%
Paid
2.3%
Headcount Trend
Current headcount: ~1.8K
Marketing Team
Median Career Experience
1 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$1.7B
Last Raise
$5M
Private Equity, 2 months ago
Funding History
- Jan 2026Private Equity • $5M
- Nov 2025Series D • $700M
- Mar 2025Private Equity • $22.8M