13 days ago
Director, Social Media
Sacramento Kings
Sacramento, CA (On-site)Other$100K/yr – $110K/yr
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Director, Social Media
Sacramento, CA (On-site)
$100K/yr – $110K/yrDirector/Executive8+ years expOther
Posted 13 days ago
Job Description
Responsibilities
- Develop and lead an integrated social media strategy that supports organizational priorities, strengthens brand affinity, and increases audience engagement.
- Guide platform-specific storytelling across social media (Instagram, Tik Tok, X, YouTube).
- Lead the planning and execution of social coverage for home and away games, live events, organizational announcements, and other key moments across all brands.
- Oversee the development of timely, compelling, and culturally relevant content while maintaining brand voice, editorial standards, and platform best practices.
- Manage the integration of marketing campaigns and corporate partnerships across social platforms, including ideation, planning, activation, and performance reporting.
- Develop and oversee paid social media, creator, and influencer strategies that support audience growth and organizational objectives.
- Establish performance goals and use audience insights, social listening, and analytics to evaluate results, identify opportunities, and continually improve content and engagement strategies.
- Monitor emerging platforms, technologies, audience behaviors, and cultural trends, recommending thoughtful and innovative ways to enhance the digital fan experience.
- Lead community engagement practices, including audience interaction, reputation management, and the appropriate escalation of sensitive or high-impact issues.
- Recruit, lead, coach, and develop a high-performing social media team. Establish clear priorities, encourage collaboration, and create opportunities for professional growth.
Requirements
- At least 8 years of relevant experience in social media, digital content, journalism, communications, broadcasting, video production, or a related field.
- At least 5 years of experience managing and developing team members, establishing priorities, and delivering results in a fast-paced environment.
- Significant experience leading social media strategy and multimedia storytelling for a prominent consumer, sports, entertainment, or global brand.
- Demonstrated experience managing brand accounts across major social platforms, with the ability to evaluate and adopt emerging platforms based on audience and business needs.
- Strong understanding of content strategy, community engagement, paid social media, creator partnerships, platform optimization, and digital performance measurement.
- Proven ability to translate cultural and industry trends into relevant, brand-appropriate content and fan experiences.
- Excellent writing, editing, verbal communication, and presentation skills, with exceptional attention to detail.
- Sound judgment and the ability to make timely decisions in high-visibility, rapidly changing situations.
- Strong leadership, collaboration, responsiveness, and customer-service skills.
- Proficiency with contemporary social publishing, analytics, content management, productivity, and artificial intelligence tools.
Preferred
- Experience working in professional sports, live entertainment, media, or another real-time content environment.
- Familiarity with the NBA, Sacramento Kings, entertainment, and contemporary culture.
- Working knowledge of creative production tools such as Adobe Creative Cloud, mobile and professional camera systems, content management platforms, and sports-content distribution tools.
Benefits
- Medical, dental, and vision coverage for employees and eligible dependents
- 401(k) with company matching contributions
- Self-Directed Time Off, 11 paid holidays, and Summer Fridays
- Paid parental leave
- Company-paid life insurance and long-term disability coverage
- Employee Assistance Program and wellness resources
- Cell phone stipend
- Sacramento Kings season tickets, concert access, Team Store discounts, parking, and other exclusive team member perks
Sacramento Kings
In 1985, the NBA’s Sacramento Kings moved to California’s capital city, changing the region permanently. Today, the Kings continue their mission to profoundly impact the Sacramento region on- and off-the-court. When technologist and entrepreneur Vivek Ranadivé purchased the team in 2013, he committed to building a world-class arena in Sacramento. Golden 1 Center – opened in 2016 – is now recognized as the world’s most technologically advanced and sustainable arena in the world. Through Golden 1 Center and a $1 billion investment in the community, Sacramento is seeing dynamic economic growth, a revitalization in the downtown, and newfound energy shaping the next great American city. Recently, the organization has been recognized as Fast Company’s “Most Innovative Company in Sports,” owners of Sports Business Journal’s “Facility of the Year,” and leaders in sustainability by the Natural Resource Defense Council, Green Sports Alliance and the Huffington Post.
Salaries
Posted range
$100K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
84 (12% of company)
Median Career Experience
4.5 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Google Ads Budget
$298.3K
Headcount Trend
Current headcount: ~684