4 hrs ago
Digital Content Specialist
H2M architects + engineers
Melville, NY (On-site)Full time$75K/yr – $85K/yr
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Digital Content Specialist
Melville, NY (On-site)
$75K/yr – $85K/yrMid Level5+ years expFull time
Posted 4 hrs ago
Job Summary
The role owns shaping digital content strategy, social media management, and cross‑team collaboration to strengthen brand visibility and engagement across web and social channels.
- Lead content strategy and planning across platforms
- Drive campaigns, content creation, and performance analysis
Job Description
Responsibilities
- Content Strategy & Planning
- Develop and execute digital content and social media strategies aligned with marketing goals, business priorities, industry trends, and best practices to strengthen brand visibility and engagement.
- Research market trends, competitor activity, and emerging digital opportunities, recommending creative approaches to improve website engagement, digital storytelling, and social media performance.
- Social Media Management & Engagement
- Manage H2M's social media presence, including content planning, campaign development, audience engagement, trend monitoring, and performance optimization across all platforms.
- Collaborate with Communications Specialists and the Multimedia team to source, develop, and publish content, including coverage of firm events, project milestones, and company initiatives.
- Content Creation & Copywriting
- Create, edit, publish, and optimize compelling digital content, including social media posts, website pages, project case studies, service descriptions, and multimedia assets.
- Translate technical information into clear, engaging content that supports business development efforts and resonates with clients, partners, agencies, and prospective clients.
- Website Content Management & Governance
Requirements
- Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or related field.
- 5 to 7 years of experience in social media management, digital content, or a related role.
- Experience in professional services, A/E/C industry, or B2B environment is preferred.
- Proven experience managing social media platforms professionally across multiple channels.
- Experience developing social media campaigns from concept to execution is preferred.
- Experience with social media management tools (Hootsuite experience strongly preferred).
- Knowledge of social media analytics and performance reporting is preferred.
- Strong writing and editing skills with the ability to adapt content for different platforms and audiences, and translate technical or complex information into clear, accessible, and engaging content.
- Solid understanding of SEO principles and how to incorporate keywords naturally into digital content, and experience with web analytics tools such as Google Analytics.
- Familiarity with WordPress or similar content management systems is preferred.
Preferred
- Experience in professional services, A/E/C industry, or B2B environment is preferred.
Benefits
- Comprehensive medical, dental, and vision healthcare coverage.
- 401(k) with up to 6% employer match and Profit-Sharing Bonus Program.
- Student loan repayment and tuition assistance to support professional accreditation and continuing education.
- Paid Time Off (PTO) and Holidays, and flextime to Balance Work and Life.
- Access to professional development programs including mentoring, training, and early-career support.
- Active Employee Resource Groups including: Diversity & Inclusion, Sustainability, Women’s Initiative, and Young Professionals.
- Check out our full benefits page here .
H2M architects + engineers
About H2M H2M architects + engineers is a multi-disciplinary professional consulting and design firm, proud of its long history of client service and consistent ability to meet tough architectural, engineering and environmental challenges head-on. Since 1933, H2M has helped design and build many communities: from treatment facilities to firehouses, from land surveying to road reconstruction, and from site assessment to remediation. Since the firm’s early roots, its focus has remained steadfast: to provide quality service with sound judgment and to serve as an honest professional resource to its clients. H2M offers a practical approach, with creative results.Our ServicesInitially oriented towards the planning and design of municipal infrastructure projects, H2M’s capabilities have since grown to include a full range of professional services, some of which include: architecture, planning, civil/site engineering, survey, structural engineering, mechanical engineering, electrical engineering, sanitary engineering, environmental engineering, interior design, sports development, water supply management, wastewater management, full environmental services, industrial hygiene, solid and hazardous waste management and GIS/mapping.Our StaffH2M prides itself on the breadth of its comprehensive in-house service capabilities. With a diverse staff of more than 470 engineers, architects, scientists, planners, surveyors, technical and support specialists, H2M offers its clients the benefits of a full consulting network, saving them unnecessary expense and the challenge of coordinating many different teams to achieve a final product. Our OfficesH2M has office locations in New York and New Jersey, with its headquarters located at 538 Broad Hollow Road in Melville, NY. The remaining New York offices are in New York City, Capital Region, Suffern and Westchester, while the New Jersey offices are located in Parsippany and Wall Township.
Salaries
Posted range
$75K/yr – $85K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
19 (3% of company)
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
10.8K
Traffic Source Mix
Search
41.7%
Direct
49.9%
Referral
4.2%
Social
2.8%
Paid
1.3%
Headcount Trend
Current headcount: ~671