Drive campaign configuration and journey orchestration in a marketing automation environment, owning audience setup, personalization, testing, and cross-channel messaging.

Own end-to-end configuration of campaigns, journeys, splits, tests, and personalization.
Must-have: 3+ years of Salesforce experience or similar automation platform.
Standout: Cross-functional collaboration with marketing, sales, and IT and strong project management.

Job Description

Responsibilities

Leads the configuration of assigned campaign configuration and journey build
Develops and configures sender/e-mail profile configuration
Leads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goals
Structures Journey decision splits
Develops and configures Journey updates/modifications and version control of active campaigns
Develops and configures dynamic content, including Personalization requirements
Develops and configures messaging/activities across channels and associate defined sender/delivery profile
Performs on-going QA & platform health checklist tasks
Participates in campaign optimization sessions and support analysis of campaign performance
Configures A/B tests and present the results for marketing campaigns

Requirements

Undergraduate degree and/or equivalent relevant experience.
3+ years of Salesforce experience or similar marketing automation experience.
Solid understanding of marketing campaign concepts and best practices
Ability to analyze and interpret marketing data to provide optimization insights
Proficient understanding of data structures and relational data.
Ability to work successfully as a member of a team and independently

Preferred

SFMC Administrator Certification
SFMC Email Specialist Certification
Familiarity with Salesforce Data Cloud and its integration with Marketing Cloud (SFMC)
Familiarity with Salesforce Marketing Cloud Personalization (MCP)
Familiarity with Salesforce CRM and its integration with Marketing Cloud
Certified Marketing Cloud Email Specialist
Certified Data Cloud Consultant

Benefits

Our Total Rewards Package includes base salary and variable compensation/incentive awards
health and well-being benefits
savings and retirement programs
paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
banking benefits and discounts
career development
reward and recognition
Training & Onboarding

TD Securities

As a leading corporate and investment bank, TD Securities offers a wide range of integrated capital markets products and services. Our corporate, government, and institutional clients choose us for our innovation, execution, and experience.With 7,000 professionals operating out of more than 30 cities across the globe, we help clients meet their needs today and prepare for tomorrow. Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global markets, and delivering integrated transaction banking solutions. In 2023, we acquired Cowen Inc., offering our clients access to a premier U.S. equities business and highly-diverse equity research franchise, while growing our strong, diversified investment bank.We are growth-oriented, people-focused, and community-minded. As an integrated team, we work to deliver value for our clients every day.For relevant legal disclaimers, visit tdsecurities.com/ca/en/legal.

Toronto, Ontario, CAN

6.2K employees (112 in marketing)

www.tdsecurities.com