2 days ago
Lead Product Marketing Manager
Two Six Technologies
Arlington, VA (On-site)Full time$110K/yr – $150K/yr
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Lead Product Marketing Manager
Arlington, VA (On-site)
$110K/yr – $150K/yrSenior Level6+ years expFull time
Posted 2 days ago
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Job Summary
Own and communicate the GTM strategy for cybersecurity products, drive relaunch campaigns, and translate technical capabilities into market messaging while collaborating with product, sales, and content teams.
- Own GTM for assigned products and lead relaunch initiatives
- Bridge product engineering to market messaging for government buyers
- Develop sales enablement and field feedback loops to refine messaging
Job Description
Responsibilities
- Own positioning, messaging, and marketing strategy for your assigned cybersecurity products.
- Lead a full relaunch motion: refreshed narrative, campaign strategy, and execution sequencing.
- Understand the competitive landscape and continuously analyzing buyer personas and market trends.
- Partner with product and engineering to translate technical capability into market-relevant messaging.
- Build sales enablement materials and stay close to the field to understand what's resonating and what isn't.
- Brief and direct our content team on creative needs in service of your GTM plan.
- Develop a deep understanding of how government and DoD buyers evaluate, procure, and adopt new technology.
Requirements
- 6+ years of product marketing experience, with a track record of owning GTM strategy for a specific product, not just contributing to a broader team motion.
- Demonstrated track record of designing channel enablement programs for government resellers, including training partner field reps and translating complex technical and compliance requirements into turnkey co-selling materials.
- Strong written and strategic skills, paired with the operational ability to execute a launch end-to-end.
- Comfort operating independently as the strategic and tactical owner of your product line.
- Familiarity with data security or cybersecurity is important, but deep expertise is not required. We'll support you in building technical fluency on the job.
Preferred
- SEO and SEM expertise so you can develop and execute comprehensive organic search strategies to increase rankings for primary keywords and drive inbound growth.
- Demonstrated mastery of marketing automation so that you can build automated lead-nurture flows, and help maintain data hygiene.
- Ability to design digital and print assets, including brochures, social media graphics, email templates, and event collateral.
- Active security clearance is not required, but can be beneficial.
Benefits
- Two Six Technologies is committed to providing competitive and comprehensive compensation packages that reflect the value we place on our employees and their contributions. We believe in rewarding skills, experience, and performance. Our offerings include but are not limited to, medical, dental, and vision insurance, life and disability insurance, retirement benefits, paid leave, tuition assistance and professional development.
Two Six Technologies
4.3 Glassdoor
At Two Six Technologies, we build, deploy, and implement innovative products that solve the world’s most complex challenges today. Through unrivaled collaboration and unwavering trust, we push the boundaries of what’s possible to empower our team and support our customers in building a safer global future.Through private R&D, relentless innovation, and deep technical expertise in cyber, information operations, data science, electronic systems, mobility, and user experience, we serve customers that include DARPA, the Department of State, U.S. Cyber Command, the Department of Homeland Security, and beyond.Learn more at www.twosixtech.com
Founded in 2021
Arlington, Virginia, USA
677 employees
82% recommend to a friend
95% CEO approval
Traffic Signals
Monthly Visitors
18.8K
Traffic Source Mix
Search
34.4%
Direct
48.4%
Referral
7%
Social
8.8%
Paid
1.3%
Headcount Trend
Current headcount: ~672
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$54.6M
Last Raise
$10M
Series Unknown, 3 months ago
Funding History
- Jan 2026Series Unknown • $10M
- Jan 2024Series Unknown • $2.2M
- Oct 2023Series Unknown • $8.7M