Responsibilities

• Review performance data across active campaigns including messages, pre-landers, and offers
• Analyze key KPIs such as CTR, CVR, RPS, and opt-out rates
• Identify trends, performance drivers, and underperforming areas
• Map marketing flows from message to conversion
• Develop data-driven test hypotheses based on performance trends
• Draft challenger messaging, pre-lander structures, and creative variations
• Define test structure including success metrics and evaluation criteria
• Support execution of A/B tests on live campaigns
• Monitor campaign performance through vendor dashboards
• Conduct routine performance checks and flag anomalies

Requirements

• This internship is designed for high-performing undergraduate students pursuing degrees in:
• Business
• Marketing
• Economics
• Data Analytics
• Communications
• Or related fields

Preferred

• Strong analytical and problem-solving skills
• Interest in marketing, business operations, or performance strategy
• Ability to interpret data and identify meaningful insights
• Strong written communication and organizational skills
• Comfort working in a fast-paced, team-oriented environment