Own the data story: translate findings into actionable recommendations for sales and advertisers.
Own dashboarding: build and visualize data tools for internal and external stakeholders.
Own audience tailoring: tailor analyses and insights for specific advertiser programs.

Job Description

Responsibilities

Responsible for providing stakeholders research consultation (including program design), implementation, backend analytics and interpretation of findings to make recommendations which meet advertiser and company objectives.
Designs, develops, and implements research-related sales tools, presentations, proposals, recommendations, and insights. Must be able to tailor approach, analysis, and insights for specific audiences.
Applies intellectual curiosity to uncover research and client opportunities leveraging proprietary, subscription, or online resources.
Provides full-service pre-sale and post-sale consultation. Delivers the “data story," offering support, interpretation, and application uses to customers.
Acquires basic knowledge of database management including internal, client, third party and syndicated supplied data.
Plays an integral role in the development of dashboard reporting tools and visualization of internal and external data points.
Crafts data points into actionable insights to help drive sales, new programs, and processes.
As needed, performs custom research, and provides related analytical and statistical support.
Presents findings in formal settings to sales staff, management, and advertisers.
Performs related work and additional duties as needed or required.

Requirements

Education/Experience: Bachelor's degree in Marketing, Management, Statistics, Quantitative Methods or other related field and minimum of two years relevant quantitative marketing research experience, preferably in direct marketing or ad sales/media environment.
Knowledge of major third-party suppliers of household and syndicated data and services preferred, such as Nielsen, Claritas, PRIZM/Mosaic/Personicx segmentation, MRI-Simmons, Omniture, Google Analytics, Alchemer (or similar programs).
Knowledge or familiarity with database reporting tools such as Microstrategy, Tableau, PowerBI, TapClicks, Domo, etc.
- Excellent oral and written communication skills
- Strong presentation skills
- Strong problem-solving skills, independent judgment, and ability to work under self-direction
- Detail oriented; effective at interpreting and telling stories with data
- Ability to interface with sales channels, advertisers and all levels of management
- Proficient with Microsoft Office, specifically Access, Excel and PowerPoint
- Flexible, with the ability to manage concurrent projects

Preferred

Knowledge of major third-party suppliers of household and syndicated data and services preferred, such as Nielsen, Claritas, PRIZM/Mosaic/Personicx segmentation, MRI-Simmons, Omniture, Google Analytics, Alchemer (or similar programs).
Knowledge or familiarity with database reporting tools such as Microstrategy, Tableau, PowerBI, TapClicks, Domo, etc.

Valpak

Valpak is the leader in American household data, direct marketing and omnichannel media solutions for local and national businesses and brands. The nation's premier direct mailer, Valpak is trusted by 34,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented direct marketing and digital advertising solutions that work. Its deep data insights into American households allow Valpak to segment and target consumers and neighborhoods to maximize ROI for advertisers and deliver the highest levels of transparency and accountability. For decades, Valpak has helped consumers save, businesses grow and neighborhoods thrive. Its network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across the U.S. Each month, its Blue Envelope of savings mails to 41 million demographically targeted households in 42 states.Call Valpak at 888-582-1842 or visit us at www.valpak.com/advertise.

Founded in 1968

St. Petersburg, Florida, USA

1.5K employees (436 in marketing)

www.valpak.com/advertise

Traffic Signals

Monthly Visitors

899.9K

Monthly Google Ads Budget

$67.5K

Traffic Source Mix

14.9%

Direct

69.1%

Referral

14.6%

Social

0.8%

Paid

0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size

391 (25% of company)

Marketing jobs

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Director, Strategic Partnerships

Client Services Manager

Senior Research Analyst

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Valpak

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Senior Research Analyst

Key Account Manager

Director of Platform Growth – Healthcare & Telehealth

Director of Platform Growth – ClippRX

Administrative Assistant

Director, Strategic Partnerships

Client Services Manager

Senior Research Analyst

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Valpak

Traffic Signals

Headcount Trend

Marketing Team

Recent News