Own retention and lifecycle engagement through multi-channel, data-driven campaigns that build loyalty and reduce churn across Gen Z and future generations.

Campaign Design & Activation: design and run multi-channel retention and activation journeys (email, SMS, push) with triggered flows.
Lifecycle Personalization: translate customer insights into personalized communications that boost engagement and long-term loyalty.

Job Description

Responsibilities

Customer Engagement & Campaign Management Design and manage multi-channel retention and activation campaigns including SMS, email, and push notifications and end-to-end triggered journeys.
Drive Customer Lifetime Value Use customer insights to deliver targeted, personalized communications that drive engagement and lasting Brand loyalty with current (Gen Z) and future generations
Cross-Functional Collaboration Partner with Brand marketing, site experience, merchandising, and analytics teams to ensure a cohesive customer experience across all touchpoints. Consider end-to-end customer journey, from initial engagement through final journey and destination.
Churn Prevention & Win-Back Strategies Monitor churn metrics and identify root causes of customer attrition within Outbound channels. Develop and implement proactive strategies to retain at-risk customers and re-engage lapsed audiences.
Reporting & Optimization Leverage analytics tools to measure campaign effectiveness and identify areas for improvement. Provide regular reporting on retention performance and insights to senior leadership. Conduct A/B testing and other optimization techniques to refine retention strategies. Collaborate with analytics teams to uncover trends and identify opportunities to improve the customer journey.
Continuous Improvement & Innovation Continuously test, learn, and iterate to ensure retention strategies remain effective and competitive.
Customer-First-Thinking and Application Drive audience segmentation through data‑driven analysis, identifying distinct behavioral cohorts within UO and translating insights into targeted CDP audiences for personalized digital engagement.

Requirements

Educational Background: Bachelor’s degree in Marketing, Business, Retail or a related field.
Professional Experience: 7+ years of experience in CRM and/or lifecycle marketing, or Digital Marketing, including 2+ years in a leadership role. Experience with customer journey mapping and customer segmentation strategies, including utilization and application of Customer Data Platforms. Proven success in driving customer retention and engagement in a fast-paced, data-driven environment.
Technical Proficiency: Proficiency in CRM platforms and Outbound marketing tools, including but not limited to: basic knowledge of SalesForce, BlueCore, Attentive or similar platforms.
Analytical Skills: Excellent problem-solving skills with the ability to translate complex data into actionable insights. Skilled in A/B testing and performance analysis.
Communication and Collaboration: Strong communication and presentation skills, with the ability to convey complex concepts to non-technical stakeholders. Experience in collaborating with cross-functional teams to integrate customer insights into strategic decision-making.
Leadership & Coaching: Proven leadership experience mentoring and developing talent, including hiring and onboarding, and strategically leveraging diverse skill sets to build and lead a high-performing, cohesive team.

Benefits

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

URBN Urban Outfitters, Inc. (www.urbn.com) is a portfolio of global consumer brands comprised of Anthropologie, Anthropologie Weddings, Free People, FP Movement, Terrain, Urban Outfitters, Nuuly, Reclectic, and Menus & Venues. At URBN, we Lead with Creativity.... Creativity guides our approach to product, environment, experience, and community. It drives our vision, strategy, and decision-making. It touches every job at URBN. Over the last 50 years, we have inspired our customers through our creative and entrepreneurial approach to products and services.

Philadelphia, Pennsylvania, USA

26K employees (5,216 in marketing)

urbn.com

Traffic Signals

Monthly Visitors

324.3K

Traffic Source Mix

31.3%

Direct

55.3%

Referral

10.6%

Social

2.2%

Paid

0.5%

Headcount Trend

Current headcount: ~26.4K

Marketing Team

Marketing Team Size

2,072 (8% of company)

Median Career Experience

7 years

Median Tenure

3.4 years

People

HR / Recruitment

Amanda Zanville

Recruiter, Technology, Analytics, & Digital Marketing

At the company for 4 years 5 months

Bridgette Liautaud

Associate Recruiter- Technology, Digital Marketing & Data Analytics

At the company for 3 years 4 months

Marketing Leadership

Lauren Smith Medina

Brand Director of Sourcing, Free People

At the company for 20 years 4 months

Taylor Feinman

Marketing Manager

At the company for 4 years 9 months

Gerardo Reyes

Salesforce Marketing Cloud Lead

At the company for 1 year 6 months

Lauren Palacios

Brand Marketing Manager, Nuuly

At the company for 2 years 3 months

Recent News

Urban Outfitters: The Bull Case Is Finally Taking Off On Strong Comps

Oct 6, 2025 • Seeking Alpha

Decoding Urban Outfitters Inc (URBN): A Strategic SWOT Insight

Sep 9, 2025 • GuruFocus

Urban Outfitters Stock Falls 5% Despite Q2 Earnings & Sales Beat

Aug 28, 2025 • Nasdaq

Responsibilities

Customer Engagement & Campaign Management Design and manage multi-channel retention and activation campaigns including SMS, email, and push notifications and end-to-end triggered journeys.
Drive Customer Lifetime Value Use customer insights to deliver targeted, personalized communications that drive engagement and lasting Brand loyalty with current (Gen Z) and future generations
Cross-Functional Collaboration Partner with Brand marketing, site experience, merchandising, and analytics teams to ensure a cohesive customer experience across all touchpoints. Consider end-to-end customer journey, from initial engagement through final journey and destination.
Churn Prevention & Win-Back Strategies Monitor churn metrics and identify root causes of customer attrition within Outbound channels. Develop and implement proactive strategies to retain at-risk customers and re-engage lapsed audiences.
Reporting & Optimization Leverage analytics tools to measure campaign effectiveness and identify areas for improvement. Provide regular reporting on retention performance and insights to senior leadership. Conduct A/B testing and other optimization techniques to refine retention strategies. Collaborate with analytics teams to uncover trends and identify opportunities to improve the customer journey.
Continuous Improvement & Innovation Continuously test, learn, and iterate to ensure retention strategies remain effective and competitive.
Customer-First-Thinking and Application Drive audience segmentation through data‑driven analysis, identifying distinct behavioral cohorts within UO and translating insights into targeted CDP audiences for personalized digital engagement.

Requirements

Educational Background: Bachelor’s degree in Marketing, Business, Retail or a related field.
Professional Experience: 7+ years of experience in CRM and/or lifecycle marketing, or Digital Marketing, including 2+ years in a leadership role. Experience with customer journey mapping and customer segmentation strategies, including utilization and application of Customer Data Platforms. Proven success in driving customer retention and engagement in a fast-paced, data-driven environment.
Technical Proficiency: Proficiency in CRM platforms and Outbound marketing tools, including but not limited to: basic knowledge of SalesForce, BlueCore, Attentive or similar platforms.
Analytical Skills: Excellent problem-solving skills with the ability to translate complex data into actionable insights. Skilled in A/B testing and performance analysis.
Communication and Collaboration: Strong communication and presentation skills, with the ability to convey complex concepts to non-technical stakeholders. Experience in collaborating with cross-functional teams to integrate customer insights into strategic decision-making.
Leadership & Coaching: Proven leadership experience mentoring and developing talent, including hiring and onboarding, and strategically leveraging diverse skill sets to build and lead a high-performing, cohesive team.

Benefits

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits