Responsibilities

• Marketing & Digital Strategy: Develop and execute comprehensive marketing strategies, plans, and budgets aligned with hotel business priorities, in partnership with the General Manager; Actively participate in demand generation and SMR strategy development; Support topline revenue growth, RevPAR, and share‑of‑wallet objectives through targeted marketing initiatives; Partner with Revenue Management to develop and execute promotional strategies; Reconcile marketing plans monthly with accruals and forecasts in collaboration with the Director of Finance; Manage digital strategy across Marriott.com, third‑party channels, paid media, and local partner platforms; Support group lead generation initiatives.
• Brand & Content Management: Serve as brand guardian to ensure all marketing reflects brand voice, positioning, and standards; Manage content across Marriott.com (EPIC, eFast, MDS Client Community), OTAs, third‑party, and group sites; Set overarching messaging strategy aligned with hotel positioning; Manage photography sourcing, distribution, and gallery updates; Develop landing pages, Discovery Pages, and enhanced content as applicable; Oversee guest communications, including confirmation and pre‑arrival messaging.
• Partnerships, PR & Activation: Identify and activate incremental marketing opportunities through partnerships, CVBs, and third‑party platforms; Cultivate strong relationships with Marriott Digital Services (MDS), regional marketing teams, and external partners; Manage PR agency relationships and/or internal PR messaging; Execute PR events, promotions, and property‑level programming in collaboration with Hotel Operations and F&B leadership.
• Food & Beverage & Ancillary Marketing: Showcase Food & Beverage promotions to both hotel guests and local patrons; Define in‑house F&B programming in partnership with the Director of Food & Beverage and manage execution; Manage outlet marketing opportunities on third‑party and local partner platforms.
• Social Media: Develop and implement organic and paid social media strategies; Manage paid social media budgets and performance; Review and guide social media content calendars, highlighting local and property events.
• Reporting & Administration: Measure, analyze, and communicate campaign performance and digital results using relevant reporting tools; Present findings and recommendations to SMR leadership as requested; Manage internal and external partners to ensure timely execution of deliverables; Collect, review, and submit invoices related to property marketing efforts; Lead and direct asset development including hotel collateral, photoshoots, and content production; Perform other reasonable duties as requested by leadership.

Requirements

• Associate or Bachelor’s degree in Marketing, Public Relations, Business, or related field preferred
• 1–3 years of experience in marketing, digital, communications, or a related field
• Hospitality or digital marketing experience preferred but not required

Preferred

• Working knowledge of Marriott marketing systems and digital tools preferred

Benefits

• Competitive Pay!
• Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options!
• 401k with employer MATCH!
• Paid PTO!
• Uniforms Provided for most positions!
• Team Member Hotel Discount Program!