Own retailer relationships and drive brand placements to boost sell-through.
Ten+ years in Retail Development, Licensing, or Category Management.
Strong channel experience across mid-tier to off-price and cross-border US/Canada markets.

Job Description

Responsibilities

Cultivate, nurture and grow relationships with Buyers, DMMs and Marketing Leads across key retailers.
Develop and execute brand strategies across BBC Studios’ growing portfolio of brands to increase brand visibility, product placement and sell through.
Craft compelling, creative, customized and strategic brand presentations for retailers including: Infographics, sizzles, visual graphics, competitive analysis and recaps.
Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners with the goal of gaining support, brand presence and driving revenue growth.
Analyze available POS to drive sell through, help identify key learnings and new opportunities across US and Canadian retailers.
Execute retail marketing activations including digital and in-store events/promotions/campaigns, costume appearances and bespoke opportunities that drive excitement, social engagement, traffic and sales.
Collaborate with internal team, licensing partners and agencies to develop meaningful, turnkey retail programs that achieve positive ROI.
Analyze and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.

Requirements

Ten plus years of experience in Retail Development, Licensing or Category Management
Experience managing broad range of retail channels of distribution
Solid network of retail buyers, management and marketing leads across mid-tier, value, drug, grocery, department and off-price channels.
Strong familiarity with licensees across all categories.
Thorough understanding of the US and Canadian retail and entertainment landscape
Fortitude to lead and prioritize overlapping projects with tight deadlines from conception to completion.
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Illustrator and Photo Shop is a plus
Superior writing and proofing skills, with an eye for design
Excellent verbal and written communication skills
Ability to negotiate favorable retail activations and placement

Preferred

Pop-culture lover, with a passion for global content, trends & audiences
Solid understanding of US and or Canadian retail channels
Proactive, collaborative team player
Self-motivated multi-tasker
Willing to travel when needed

Benefits

100% Employer-Paid Medical and Dental Insurance (PPO plans)
Generous Paid Time Off
Flexible, Hybrid Working Arrangements
Work/life balance
Free Retirement Consulting to All Employees
Pet Insurance
Commuter Benefits
Gym Reimbursement

BBC

The BBC is the world’s leading public service broadcaster.We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world.

Founded in 1922

London, England, GBR

42K employees (21,079 in marketing)

www.bbc.co.uk/careers

Traffic Signals

Monthly Visitors

552.5M

Traffic Source Mix

29.6%

Direct

62.9%

Referral

4.8%

Social

0.7%

Paid

0.4%

Headcount Trend

Current headcount: ~41.9K

Marketing Team

Marketing Team Size

15,804 (38% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$13.9M

Last Raise

$13.9M

Series Unknown, 8 years ago

Funding History

Mar 2018
Series Unknown • $13.9M

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Nov 14, 2025 • BBC

Responsibilities

Cultivate, nurture and grow relationships with Buyers, DMMs and Marketing Leads across key retailers.
Develop and execute brand strategies across BBC Studios’ growing portfolio of brands to increase brand visibility, product placement and sell through.
Craft compelling, creative, customized and strategic brand presentations for retailers including: Infographics, sizzles, visual graphics, competitive analysis and recaps.
Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners with the goal of gaining support, brand presence and driving revenue growth.
Analyze available POS to drive sell through, help identify key learnings and new opportunities across US and Canadian retailers.
Execute retail marketing activations including digital and in-store events/promotions/campaigns, costume appearances and bespoke opportunities that drive excitement, social engagement, traffic and sales.
Collaborate with internal team, licensing partners and agencies to develop meaningful, turnkey retail programs that achieve positive ROI.
Analyze and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.

Requirements

Ten plus years of experience in Retail Development, Licensing or Category Management
Experience managing broad range of retail channels of distribution
Solid network of retail buyers, management and marketing leads across mid-tier, value, drug, grocery, department and off-price channels.
Strong familiarity with licensees across all categories.
Thorough understanding of the US and Canadian retail and entertainment landscape
Fortitude to lead and prioritize overlapping projects with tight deadlines from conception to completion.
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Illustrator and Photo Shop is a plus
Superior writing and proofing skills, with an eye for design
Excellent verbal and written communication skills
Ability to negotiate favorable retail activations and placement

Preferred

Pop-culture lover, with a passion for global content, trends & audiences
Solid understanding of US and or Canadian retail channels
Proactive, collaborative team player
Self-motivated multi-tasker
Willing to travel when needed

Benefits

100% Employer-Paid Medical and Dental Insurance (PPO plans)
Generous Paid Time Off
Flexible, Hybrid Working Arrangements
Work/life balance
Free Retirement Consulting to All Employees
Pet Insurance
Commuter Benefits
Gym Reimbursement