Responsibilities

• Partner with Product to evaluate and prioritize initiatives based on business goals, market opportunity, and team capacity
• Apply a tiered model to determine level of PMM support, from full GTM ownership to lightweight enablement
• Conduct quarterly competitive and market analysis to identify trends, threats, and opportunities
• Deliver executive-ready insights and recommendations to inform strategy and positioning
• Define and evolve value propositions, differentiation, and messaging for your product area
• Shape the broader company narrative by bringing forward customer insights, competitive signals, and proof points
• Ensure all product messaging aligns to BHN’s Sellable Solutions framework and is consistently reflected across sales and marketing materials
• Own end-to-end GTM strategy for priority (Tier 1) initiatives
• Validate opportunities using customer insights, market data, and competitive analysis
• Develop clear “right-to-win” recommendations and influence go/no-go decisions with leadership

Requirements

• BA+ 12+ years experience in product marketing or equivalent relevant experience
• Complete understanding of market trends & consumer behaviors regarding all of the organization's products
• Expert of analytical skills with the ability to make data-driven decisions.
• AI fluency with demonstrated experience using AI tools effectively in the context of this role

Benefits

• Salary Range for California Residents Only: $157,030.00 to $212,000.00
• Salary Range for Illinois Residents Only: $122,210.00 to $165,000.00
• Pay is based on several factors including but not limited to education, work experience, certifications, etc.
• 401k with employer match
• medical, dental, vision
• 12 paid holidays in the year 2026
• 1 hour of sick pay accrual for every 30 hours worked
• parential leave
• life insurance
• disability insurance