2 days ago
Public Sector Field Marketing Senior Specialist
Hack The Box
USA (Remote)Full time$100K/yr – $120K/yr
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Public Sector Field Marketing Senior Specialist
USA (Remote)
$100K/yr – $120K/yrSenior Level5+ years expFull time
Posted 2 days ago
Job Summary
Own and execute Hack The Box Public Sector field marketing strategy from planning to measurement, partnering with Sales to build ABM, multi-channel campaigns, and thought leadership that convert priority government accounts across federal, state, local, and education markets.
- Lead cross-functional Go-To-Market plans with Sales and Product Marketing
- Develop and optimize ABM campaigns, events, and partner programs to drive pipeline
Job Description
Responsibilities
- This is an exciting opportunity to lead Hack The Box's field marketing strategy for the Public Sector. You will partner closely with the Public Sector Sales team to build integrated marketing programs that create demand, engage priority accounts, accelerate opportunities, and strengthen Hack The Box's presence across federal, state, local, and education markets.
- This role goes well beyond event execution.
- You will develop audience-specific campaigns that address the unique cybersecurity workforce, readiness, and procurement challenges facing government organizations.
- Using account-based marketing, digital campaigns, content, webinars, executive programs, partner initiatives, and strategic events, you will help turn Public Sector priorities into measurable pipeline and revenue.
- During your first six months, you will focus on developing the Public Sector marketing strategy, establishing strong alignment with Sales, identifying priority audiences and accounts, launching initial campaigns, and building a consistent measurement framework.
- Own the Public Sector field marketing strategy from planning through execution, measurement, and continuous optimization, across federal, state, local, and education markets
- Partner with Public Sector Sales leadership to develop quarterly and annual marketing plans aligned with pipeline, revenue, account priorities, and business objectives
- Build integrated, multi-channel campaigns for Public Sector audiences, combining digital programs, content, webinars, executive engagement, ABM, events, and partner initiatives
- Develop targeted ABM and account engagement programs for priority agencies, organizations, and strategic opportunities, engaging decision-makers across security, workforce development, procurement, and technical teams
- Translate Hack The Box's value proposition for Public Sector audiences, working closely with Product Marketing and Content to adapt global messaging and campaigns to market-specific needs
Requirements
- At least five years of B2B marketing experience, including experience in field marketing, demand generation, account-based marketing, or integrated campaigns
- Experience marketing to Public Sector audiences, ideally across federal, state, local, or education markets
- Experience in B2B SaaS, cybersecurity, workforce development, or another complex technology category is strongly preferred
- Demonstrated ability to create integrated campaigns that contribute to pipeline and revenue—not only execute events
- Strong understanding of Public Sector audiences, sales cycles, procurement considerations, and partner ecosystems
- Experience working closely with Sales teams to identify priorities, select accounts, and develop coordinated account-engagement plans
- Hands-on experience with marketing automation, CRM, ABM, and reporting platforms such as HubSpot
- Ability to balance strategic planning, creative thinking, analysis, and hands-on execution
- Strong project-management skills with the ability to manage multiple programs, stakeholders, deadlines, and budgets
- Excellent written and verbal communication skills
Benefits
- USD 100000-120000
- Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
- 401K w/ employer match
- Employer-paid Life and AD&D Insurance
- Supplemental Life Insurance
- Short-term and Long-term Disability
- Healthcare and Dependent Care FSA
- Paid paternity & maternity leave
- 25 annual leave days
- Home Office Allowance
Hack The Box
Hack The Box is the leading AI-powered cybersecurity readiness and upskilling platform, trusted by 1,500+ organizations worldwide, including Fortune 500 enterprises, government agencies, and MSSPs, to build cyber resilience at scale. Through AI-enhanced intelligence, gamified labs, live-fire simulations, and one of the world’s largest cybersecurity communities, Hack The Box enables teams to master offensive and defensive skills through real-world scenarios designed for the age of AI. Founded in 2017, Hack The Box has grown a global community of over 4 million members, enabling organizations to validate resilience, mitigate breach risk, and develop cyber talent. Delivering continuous learning alongside industry-recognized certifications and certificate programs aligned with major workforce frameworks such as ENISA ECSF and NIST NICE, Hack The Box demonstrates external validation through recognized accreditation and role-based qualification recognition, including its ANAB-accredited HTB Defense Operations Analyst (DOA) certificate program and HTB CPTS, accepted for FedRAMP 3PAO penetration tester personnel.For more information, visit hackthebox.com
Salaries
Posted range
$100K/yr – $120K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$66.9M
Last Raise
$55M
Series B
Funding History
- Jan 2023Series B • $55M
- Apr 2021Series A • $10.6M
- Apr 2019Seed • $1.3M
Traffic Signals
Monthly Visitors
3.8M
Traffic Source Mix
Search
22%
Direct
58.4%
Referral
4.7%
Social
10.3%
Paid
0.2%
Headcount Trend
Current headcount: ~2.3K