1 day ago
eCommerce Optimization Manager
VSP Vision
USA (Remote)Full time$63K/yr – $109K/yr
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eCommerce Optimization Manager
USA (Remote)
$63K/yr – $109K/yrSenior Level4+ years expFull time
Posted 1 day ago
Job Summary
Own and drive the ecommerce site optimization strategy and shopper journey, collaborating with UX, category, brand, analytics, and marketing teams to improve usability, engagement, and conversions.
- Define and execute optimization strategy across the site experience
- Lead testing of customer journeys and new ideas to improve satisfaction and conversion
- Collaborate with IT, marketing, and operations to align content and experiences with business goals
Job Description
Responsibilities
- Formulate and execute a cohesive and ongoing optimization strategy for the ecommerce website experience, in collaboration with teams representing, site experience, category management, brand management, and creative design.
- Responsible for planning and executing strategies to best present the characteristics and features of the site’s product and service offerings while driving consumer engagement and maximizing sales conversion
- Partner in strategic planning with ecommerce business leads (category, product, platform, UX), digital marketing/brand management, analytics, market research, and creative resources to form strategic plans that translate business goals, consumer/category insights, and creative ideas into a calendar of engaging and effective online experiences
- Support site content tactical planning and marketing campaigns with data-driven insights and SEO recommendations
- Implement an effective strategy and plan for optimizing the shopper journey to maximize sales and customer satisfaction
- Manage, maintain, and conduct QA on the storefront daily
- Support digital marketing plans including enhancement of brand image and key initiatives
- Align and execute site experience improvements and optimizations in concert with ongoing traffic-driving activities such as email, SEM/SEO, social media and other digital marketing channels
- Execute website changes to support initiatives partnering with outside agencies and other internal teams
- Collaborate with customer service and other operational teams as well as digital marketing/brand management to ensure the site’s content and experience are aligned with operations and marketing communications
Requirements
- Bachelor’s degree in Business, Marketing, or related field or equivalent experience
- 4+ years relevant experience in an ecommerce capacity, with a proven track record of conversion/sales success
- Experience with B2C retail and fashion/accessories is a plus
- Proven ability to succeed in both collaborative and independent work environments
- Strong understanding of branding and the customer experience
- Strong communication and problem-solving skills
- Detail-oriented, highly organized, proactive, able to work independently while also contributing to team effort
- Strong leadership and organizational skills
- Strong in MS Office
- Ability to exercise discretion and independent judgment in performing job duties
VSP Vision
3.4 Glassdoor
At VSP Vision, we activate the full power of care by consciously reinvesting in greater vision, health, and opportunities for all. Our mission is to help people see every possibility—and we do that through our strategic business pillars that work together to connect nearly 90 million patients to network doctors in a variety of settings across the globe. When you become a VSPeep, you join a group of thinkers, doers, adventurers, risk-takers, and boundary pushers who think outside the peripheral to develop products, programs, and services that help create a world where everyone can bring their best vision to life. The VSP Values are: We care, We trust, We empower diversity, and We are one team. Join the power of our purpose and check out job opportunities with VSP and its strategic businesses, including: VSP Vision Care, Marchon Eyewear, Altair Eyewear, VSP Optics, Eyefinity EHR, VSP Retail, VSP Ventures, and Eyes of Hope (our charitable giving platform).
Founded in 1955
Rancho Cordova, California, USA
60% recommend to a friend
69% CEO approval
Salaries
Posted range
$63K/yr – $109K/yr
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