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2 days ago

Manager, Marketing Lifecycle & Special Initiatives

Society for Human Resource Management (SHRM)

Alexandria, VA (Hybrid)Full time$110K/yr – $130K/yr

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1 jobs

Manager, Marketing Lifecycle & Special Initiatives

Society for Human Resource Management (SHRM)

Alexandria, VA (Hybrid)

$110K/yr - $130K/yrIn-houseFull-timeManager7+ years exp.
2 days ago
Society for Human Resource Management (SHRM)

Manager, Marketing Lifecycle & Special Initiatives

Alexandria, VA (Hybrid)

$110K/yr – $130K/yrManager7+ years expFull time

Posted 2 days ago

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  • Salaries
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Job Summary

Own lifecycle marketing journeys to boost member engagement, retention, and renewal across SHRM products, coordinating cross-functional plans and turning performance data into actionable insights.

  • Lead strategy and execution for designated products and early-stage offerings
  • Collaborate with Content, Campaign Strategy, MarTech, Product, BI, and Finance to translate data into recommendations for leadership

Job Description

Responsibilities

  • Design and execute always-on lifecycle marketing journeys that strengthen member engagement, retention, and renewal, with renewal performance as a primary KPI.
  • Use audience behavior, lifecycle stage, and key moments to create relevant engagement strategies that move beyond traditional B2B and B2C segmentation.
  • Lead marketing strategy and execution for designated products, innovation initiatives, and early-stage offerings with distinct audiences within the SHRM ecosystem.
  • Partner with Content, Campaign Strategy, MarTech, Product, and other stakeholders to develop and execute integrated marketing plans.
  • Manage BAM marketing budget tracking, including monitoring spend against approved allocations, reconciling expenditures with Finance and NetSuite/GL reporting, and identifying variances.
  • Coordinate cross-functional visibility into marketing investments across BAM’s strategic spend categories and support informed resource allocation decisions.
  • Build and maintain an integrated marketing performance scorecard incorporating measures such as renewal rate, customer acquisition cost, margin contribution, and campaign performance.
  • Partner with Business Intelligence and Finance to ensure reporting is accurate, consistent, and actionable.
  • Translate marketing performance data into clear insights and recommendations for BAM leadership.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience in lieu of degree.
  • Seven (7) or more years of experience in lifecycle, retention, performance, or integrated marketing.
  • Experience developing and executing marketing strategies across multiple products, audiences, or customer segments.
  • Experience managing marketing budgets, spend tracking, and financial reporting.
  • Experience with marketing automation platforms, campaign measurement, and performance analytics.

Benefits

  • benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

See all Society for Human Resource Management (SHRM) salaries

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