Responsibilities

• Own and maintain the Marketing Operations Data Mart (MODM), including sourcing new data fields, managing tables as the reference source of truth, and coordinating with IT as business needs evolve.
• Manage and deliver campaign audience lists and segment files for Capella campaigns, including complex targeting scenarios that require data outside of the MODM.
• Subject matter expert and go-to resource for data questions across Marketing — field selection, data access, and interpretation of USHE data in context.
• Respond to ad hoc data requests from teams outside of Marketing, applying judgment and institutional context to respond accurately and efficiently.
• Provide strategic data consultation — connecting business questions to what the data can support and proactively identifying opportunities for stronger segmentation and audience strategy.
• Audit current data processes and reports to identify gaps and opportunities for improvement.
• Serve as liaison throughout Marketing for IT and Data Engineering partners.

Requirements

• 5-8 years of experience in marketing operations, data operations, or a related field.
• Strong effective interpersonal skills including the ability to work with all levels of management, staff, external vendors, and others.
• Knowledge of business and management principles and practices.
• Knowledge of project management principles and practices.
• Strong database and data management skills.
• Preferred 5 years of marketing operations or data operations experience.
• Bachelor's degree required, from an accredited institution.

Preferred

• Familiarity with scripting languages such as Python or JavaScript for data manipulation and custom automation (preferred).
• Experience building automations, API integrations, or workflow tools — familiarity with platforms such as Adobe Workfront, Adobe Workfront Fusion , Zapier, Make, or similar (preferred).

Benefits

• SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.