Responsibilities

• Content Strategy: Work with the Marketing team to develop and own comprehensive content strategy. Create multi-channel campaign calendars and touchpoint plans aligned with business objectives, marketing goals and target audience needs for all key external marketing campaigns including national campaigns, regional projects, and large or small-scale projects.
• Content Strategy: Maintain oversight of all key campaign calendars and ensure appropriate frequency of outreach to overlapping audiences; prevent conflicting messages/campaigns. Work closely with the Creative team to continuously adjust deployment calendars as necessary due to conflicts, execution capacity, timeline shifts, etc.
• Content Strategy: Provide fresh content topic ideas to Marketing Partners aligned with campaign and business goals, while also writing posts, working with designers and posting content on all social channels.
• Content Strategy: Define metrics to be applied and aligned with the company’s and business’ overall objectives. Focus on data and leverage analytics to continually analyze and evaluate what’s working and what isn’t to enhance future strategies and campaigns. Continuously seek and integrate user feedback and test results to optimize content.
• Content Strategy: Provide strategic and tactical consulting and guidance to Senior Marketing Partners and other internal Stakeholders about Content Marketing Strategies and impactful communication concepts to meet the desired business goals. Actively contribute innovative ideas, test & learn concepts.
• Content Strategy: Build and maintain highly collaborative partnerships with local and global MarCom colleagues to ensure effective and efficient delivery of impactful content and campaign strategies across all formats and media, and to ensure the alignment of campaign objectives and content strategy.
• Marketing Strategy: Develop integrated campaigns and solutions that effectively drive desired business results.
• Marketing Strategy: Partner with Creative Services and consult with other departments including Sales Analytics, Underwriting, Product, Legal, IT etc. to devise, implement, evaluate, and measure campaign effectiveness.
• Marketing Strategy: Conduct sunset reviews of key projects to apply past learnings to future efforts.

Requirements

• 5+ years relevant marketing experience, Bachelor’s degree in Marketing, Communications or related field
• 7+ years relevant marketing experience, Bachelor’s degree in Marketing, Communications or related field
• MS Word, Excel, PowerPoint, Outlook
• Email Marketing, Social Media, CRM acumen desired
• Adobe/Adobe Express/Canva/Hootsuite/Microsoft Dynamics/Marketo proficiency welcome
• Effective oral and written communication skills a must. Copywriting skills a plus

Preferred

• Experience in Sales and/or Advertising Agency
• Advanced degree a plus
• Experience in both B2B and B2C a plus

Benefits

• Two options for your health insurance plan (PPO or High Deductible)
• Supplemental Life and AD&D plans that you can purchase for yourself and dependents (includes spouse/domestic partner and children)
• Voluntary Benefit plans that supplement your health and life insurance plans (Accident, Critical Illness and Hospital Indemnity)
• Prescription drug coverage (included in your health insurance plan)
• Short and Long Term Disability coverage
• Vision and dental insurance plans
• A robust 401k plan with up to a 5% employer match
• A retirement savings plan that is 100% company funded
• Paid time off that begins with 24 days each year, with more days added when you celebrate milestone service anniversaries
• Eligibility to receive a yearly bonus as a Munich Re employee