Follett Corporation

Student Marketing Director - Penn State

Pennsylvania, USA (Remote)

Salary Not AvailableIntern/New GradPart time

Posted 9 days ago

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Job Summary

Own and drive campus social media efforts end to end, delivering original content, coordinating campaigns and events, and collaborating with partners to boost store traffic and engagement.

Own content creation and calendar management for multiple platforms.
Lead campaign planning, performance tracking, and cross-functional collaboration.
Build relationships with campus stakeholders to support local marketing initiatives.

Job Description

Responsibilities

Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc).
Execute on guidance provided by the Senior Social Media Manager.
Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.
Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.
Respond to customer service inquiries on social media and through the website.
Engage university administrators to support and drive traffic to the Campus Store.

Requirements

Applicants must be enrolled as students at the university where this position is being offered.
Sophomore or Junior.
Applicants must be able to work 20 hours a week.
Creative thinker with a keen eye for engaging content.
Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.
Up-to-date knowledge of social media trends, algorithms, and best practices.
Self-starter who takes the initiative.
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.

Follett Corporation

Follett Corp is an internet company based out of 541 Main St, New London, New Hampshire, United States.

New London, New Hampshire, USA

www.follettice.com

Traffic Signals

Monthly Google Ads Budget

$353

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc).
Execute on guidance provided by the Senior Social Media Manager.
Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.
Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.
Respond to customer service inquiries on social media and through the website.
Engage university administrators to support and drive traffic to the Campus Store.

Requirements

Applicants must be enrolled as students at the university where this position is being offered.
Sophomore or Junior.
Applicants must be able to work 20 hours a week.
Creative thinker with a keen eye for engaging content.
Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.
Up-to-date knowledge of social media trends, algorithms, and best practices.
Self-starter who takes the initiative.
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.