2 days ago
Student Marketing Director - Northwestern University
Follett Corporation
Evanston, IL (Remote)Part time$12/hr – $33/hr
Student Marketing Director - Northwestern University
Evanston, IL (Remote)
$12/hr – $33/hrIntern/New GradPart time
Posted 2 days ago
Job Summary
Own and drive campus and social media marketing efforts by coordinating content creation, local events, and partner collaborations to boost in-store traffic and online engagement.
- Lead social campaigns and content planning across platforms
- Partner with campus stakeholders and influencers to expand reach
Job Description
Responsibilities
- Social Marketing: Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.).
- Execute on guidance provided by the Senior Social Media Manager.
- Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
- Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
- Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
- Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
- Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.
- Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.
- Respond to customer service inquiries on social media and through the website.
- In-Store Marketing: Engage university administrators to support and drive traffic to the Campus Store.
Requirements
- Applicants must be enrolled as students at the university where this position is being offered.
- Sophomore or Junior.
- Applicants must be able to work 20 hours a week.
- Creative thinker with a keen eye for engaging content.
- Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.
- Up-to-date knowledge of social media trends, algorithms, and best practices.
- Self-starter who takes the initiative.
- Excellent verbal and written communication skills.
- Excellent organizational skills and attention to detail.
- Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.
Preferred
- Background in Canva Pro and CapCut Pro is a plus!
Benefits
- medical
- dental
- vision
- disability
- wellness programs
- 401(k) plan
- flex spending
- paid holidays
- paid time off
Follett Corporation
Follett Corp is an internet company based out of 541 Main St, New London, New Hampshire, United States.
New London, New Hampshire, USA
Salaries
Posted range
$12/hr – $33/hr
Taken straight from the job posting.
Marketing Team
Median Tenure
19.5 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Google Ads Budget
$353
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.