2 months ago
Assistant Brand Manager, Café Bustelo
The J.M. Smucker Co.
Orrville, OH (Hybrid)Full time
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Assistant Brand Manager, Café Bustelo
Orrville, OH (Hybrid)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
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Job Summary
Own cross-functional brand planning and market-driven growth for a multi-brand portfolio by turning market, competitor, and consumer data into actionable roadmaps and activation plans.
- Market & Competitor Analysis: Synthesize syndicated data and consumer insights into actionable roadmaps with base brand, sales, and insights teams.
- Brand and Marketing Management: Identify growth opportunities, develop long-range and annual plans, and align channels, assortment, and new product activation with senior partners.
- General Administrative: Manage marketing budgets and coordinate cross-functional communications to support execution.
Job Description
Market & Competitor Analysis: Evaluates data and market trends impacting the business to develop strong recommendations and strategies.
Market & Competitor Analysis: Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
Market & Competitor Analysis: Catalog relevant competitive and consumer information relating to respective categories (IRI Panel Data, NPD, Consumer Studies, etc.) to feed the business planning process.
Brand and Marketing Management: Support Senior Brand Manager in leading development of annual brand plans and marketing objectives, including gaining alignment up to the VP level on all strategies and recommended initiatives.
Brand and Marketing Management: Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in. Develop road-map for long-term success of total portfolio.
Brand and Marketing Management: Assisting in development & tracking of long-range and annual operating plan.
Brand and Marketing Management: Partner with CCB and Sales to develop channels strategies including implications for assortment, merchandising, pricing and sizing, new business opportunities, and tracking of new item distribution and performance.
Brand and Marketing Management: Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process.
Brand and Marketing Management: Work with Creative Services and graphics agency to optimize and bring new packaging graphics to market that support brand positioning.
General Administrative: Management of the Marketing budgets
General Administrative: Foster, contribute and lead, as appropriate, communication flow across disciplines
General Administrative: Understand data reporting systems including Circana.
General Administrative: Service ad hoc information requests from Marketing Team
General Administrative: Hand raise for one-off tasks / projects that pop up throughout the year
Market & Competitor Analysis: Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
Market & Competitor Analysis: Catalog relevant competitive and consumer information relating to respective categories (IRI Panel Data, NPD, Consumer Studies, etc.) to feed the business planning process.
Brand and Marketing Management: Support Senior Brand Manager in leading development of annual brand plans and marketing objectives, including gaining alignment up to the VP level on all strategies and recommended initiatives.
Brand and Marketing Management: Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in. Develop road-map for long-term success of total portfolio.
Brand and Marketing Management: Assisting in development & tracking of long-range and annual operating plan.
Brand and Marketing Management: Partner with CCB and Sales to develop channels strategies including implications for assortment, merchandising, pricing and sizing, new business opportunities, and tracking of new item distribution and performance.
Brand and Marketing Management: Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process.
Brand and Marketing Management: Work with Creative Services and graphics agency to optimize and bring new packaging graphics to market that support brand positioning.
General Administrative: Management of the Marketing budgets
General Administrative: Foster, contribute and lead, as appropriate, communication flow across disciplines
General Administrative: Understand data reporting systems including Circana.
General Administrative: Service ad hoc information requests from Marketing Team
General Administrative: Hand raise for one-off tasks / projects that pop up throughout the year
The J.M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers®, Dunkin'®, Café Bustelo®, Jif®, Smucker's® Uncrustables®, Smucker's®, Hostess®, Voortman®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society.
Traffic Signals
Monthly Visitors
45.1K
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
53.5%
Direct
38.7%
Referral
6.2%
Social
0.9%
Paid
0.5%
Headcount Trend
Current headcount: ~5.3K
Marketing Team
Marketing Team Size
326 (6% of company)