2 weeks ago
Director of Marketing
Westminster Management
New York City, NY (On-site)Full time$100K/yr – $200K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Director of Marketing
New York City, NY (On-site)
$100K/yr – $200K/yrSenior Level8+ years expFull time
Posted 2 weeks ago
Job Summary
Own and lead national portfolio marketing strategy, driving leasing velocity, occupancy, and NOI while building and guiding a marketing team, managing agency partnerships, and delivering measurable ROI across paid, organic, and experiential programs.
- Strategic marketing leadership across digital and physical channels
- ROI-focused budget planning and performance reporting
- Cross-functional collaboration with operations, asset management, and regional leadership
Job Description
Responsibilities
- Partner with the VP of Marketing to set and execute the marketing strategy for the national portfolio, aligned to leasing velocity, occupancy, and NOI objectives set with operations and asset management.
- Work alongside the VP to lead and develop the marketing team, setting priorities, allocating workload, and driving performance and professional growth.
- Collaborate with the VP to manage the marketing budget across digital media, physical/experiential programs, and agency partners, allocating spend, forecasting, and reporting return on investment to leadership.
- Serve as a marketing partner to operations, asset management, and regional leadership, translating business goals into marketing programs.
- Work with the VP to direct agency and vendor relationships to strategy, leading RFP creation, vendor vetting, selection, scoping, and performance management rather than simply coordinating deliverables.
- Partner with the VP to establish reporting cadences, dashboards, and KPIs that connect marketing spend to leasing and revenue outcomes.
- Partner with the VP to develop and execute paid media strategy across search, social, and programmatic channels, optimizing cost-per-lead and cost-per-lease.
- Work with the VP to drive SEO/SEM strategy and execution across property and portfolio web properties.
- Collaborate with the VP on Internet Listing Service (ILS) strategy and performance across the portfolio, including listing syndication, accuracy, and spend efficiency.
- Work with the VP to manage the website/CMS, content, and conversion strategy, keeping listings, pricing, photography, and messaging current and on-brand across all platforms.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field required; advanced degree a plus.
- 8–10+ years of progressive marketing experience, with multifamily or commercial real estate strongly preferred, including exposure to both lease-up and stabilized assets.
- Demonstrated experience across both digital and physical/experiential marketing functions.
- Proven people-leadership experience, having managed internal teams and directed external agencies and vendors.
- Experience managing marketing budgets with clear accountability for ROI.
- Strategic (not introductory) command of paid media, SEO/SEM, content strategy, marketing analytics, and attribution.
- Deep familiarity with real estate marketing platforms (ILS websites, MLS), CRM and leasing technology, online reputation tools, and AI leasing solutions.
- Multi-market or national portfolio experience; comfortable traveling to properties and markets as needed.
- Proficiency with Adobe Creative Suite (Photoshop), Canva, and social scheduling tools (e.g., Sprout Social, Hootsuite).
- Excellent written and verbal communication, a collaborative and proactive style, and a data-driven, accountable approach
Salaries
Posted range
$100K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2K
Traffic Source Mix
Search
36.7%
Direct
23.4%
Referral
7.7%
Social
6.3%
Paid
11.6%
Headcount Trend
Current headcount: ~6
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.