7 weeks ago
Director, Brand Standards & Field Experience
Whistle Express Car Wash
Charlotte, NC (Unknown)Full time$100K/yr – $160K/yr
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Director, Brand Standards & Field Experience
Charlotte, NC (Unknown)
$100K/yr – $160K/yrDirector/Executive8+ years expFull time
Posted 7 weeks ago
Job Summary
Own and elevate the brand standards across a multi-unit portfolio, leading audits, field execution, and cross-functional brand projects.
- Lead enterprise brand standards, field playbooks, and audit tools.
- Drive site turnarounds and compliance across operations, marketing, and facilities.
- Oversee signage, visual environments, and vendor collaboration.
Job Description
Responsibilities
- Brand Standards Ownership
- Develop and maintain enterprise-wide brand standards for all customer-facing environments.
- Create field-ready guides, visual standards, audit tools, and execution playbooks.
- Define non-negotiable standards for site presentation, signage, landscaping, merchandising, cleanliness, and customer experience.
- Partner with Marketing to ensure field execution aligns with overall brand strategy.
- Field Brand Audits & Site Turnarounds
- Conduct routine site assessments across the portfolio.
- Develop scoring methodologies and field compliance measures.
- Identify sites requiring intervention and lead turnaround plans.
- Create action plans with Market Directors and Site Managers to restore standards.
Requirements
- 8+ years experience in multi-unit retail operations, facilities, brand management, field marketing, or store development.
- Experience leading standards programs across large geographic portfolios.
- Demonstrated success partnering with operations leaders to improve field execution.
- Strong project management and organizational capabilities.
- Ability to influence without direct authority.
- Experience managing vendors and capital improvement initiatives.
- Strong analytical and communication skills.
Preferred
- Experience with: Car Wash, Convenience Retail, Quick-Service Restaurants, Automotive Services, Fuel Retail or Specialty Retail.
- Private-equity-backed growth company experience.
- Experience supporting acquisitions and brand conversions.
- Experience leading refresh, rebranding, or image enhancement programs.
- Knowledge of visual merchandising, facilities management, and customer experience design.
Whistle Express Car Wash
Whistle Express operates car washes with locations in Alabama, Arkansas, Colorado, Florida, Georgia, Indiana, Louisiana, North Carolina, Mississippi, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, and West Virginia. Whistle prides itself on delivering consumers and teammates a premium on-premise experience, including its Unlimited Fast Pass Membership Program, free towels, free vacuums, and free mat washing stations. The Company was founded by Frank Bennett and Brooks Moye in 2014 and is headquartered in Charlotte, North Carolina.
Salaries
Posted range
$100K/yr – $160K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
62.4K
Monthly Google Ads Budget
$10.4K
Traffic Source Mix
Search
51.6%
Direct
37%
Referral
8.7%
Social
1.2%
Paid
1.4%
Headcount Trend
Current headcount: ~438
Recent News
Links
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