3 weeks ago
Manager- Tik Tok Shop Content (Urban Decay)
L'Oréal
El Segundo, CA (Hybrid)Full time$90K/yr – $129K/yr
Marketing jobs in the US
Marketing jobs in the US
Manager- Tik Tok Shop Content (Urban Decay)
El Segundo, CA (Hybrid)
$90K/yr – $129K/yrManager3+ years expFull time
Posted 3 weeks ago
Job Summary
Own the TikTok content calendar for brand(s) and lead end-to-end content, livestream, and webinar initiatives, using data-driven optimization to maximize ROI across organic and e-commerce strategies.
- Own TikTok content calendar and optimize narratives with qualitative and quantitative insights
- Lead end-to-end short-form production and agile creator network
- Drive cross-functional support for product launches and e-commerce KPI tracking
Job Description
Responsibilities
- Content Strategy & Data Optimization: Own the TikTok content calendar for specific brand(s), leverage qualitative and quantitative insights to optimize narratives, execute A/B testing, and analyze organic/commerce data via the TikTok Business Suite to maximize ROI.
- Content Innovation & Division Leadership: Drive brand content innovation (such as Content Flooding aligned with product priorities,live streaming, and webinar evolution). Analyze competitive trends across the category/categories to stay at the forefront of innovative storytelling.
- Livestreaming: propose strategic frame, TSP for affiliate, owned model, cadence, seasonality
- Webinar Evolution: propose strategic frame, create best-in-class execution/brief model for brand, execute monthly + branded/seasonal webinars (approximately 1 per month)
- TikTok Shop Ecosystem & Execution: Drive full-funnel e-commerce performanceby tracking KPIs (GMV, AOV, reach), partnering cross-functionally to support product launches, and building agile content banks.
- Creator Community & Agile Approvals: Partner to establish and brief the core creator/affiliate network. Support agile approvals for creators and content by educating brand teams, and translate performance metrics into executive-level insights.
- Hands-On Creative Production: Lead end-to-end short-form video production (scripting, filming, editing using mobile tools like CapCut and Adobesuites), forecasting audio/meme trends to deliver native-feeling content rapidly.
- Best in class modeling: Lead by example by filming first partly TikTok content that models high quality storytelling and product education for the affiliate network to emulate (in partnership with Affiliate Manager)
Requirements
- Bachelor’s Degree
- 3-5 years of experience
- Experience with TikTok Shop
- Microsoft Office Suite
- In-office presence
Preferred
- Beauty experience on TikTok Shop preferred
- Strong project management, communication, and organization
Benefits
- Competitive Benefit Package (Medical, Dental, Vision, 401K)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
L'Oréal
4.2 Glassdoor
No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.
Founded in 1995
Clichy, Île-de-France, FRA
91K employees (14,463 in marketing)
83% recommend to a friend
92% CEO approval
Salaries
Posted range
$90K/yr – $129K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
11,478 (13% of company)
Median Career Experience
15 years
Median Tenure
9.4 years
Marketing Roles Posted (Last 30 Days)
29
People
HR / Recruitment
Marketing Leadership
Devin Merullo
Assistant Vice President, Makeup Head of Marketing, Yves Saint Laurent Beauty
At the company for 9 years 10 months
Lilit Pirumova
Vice President, Global Brand Lead Thayers Natural Remedies
At the company for 14 years 1 month
Marcus França
Vice President Marketing / Head of Innovation L’Oreal Paris USA
At the company for 21 years 7 months
Olga Avrutin Schakler
VP, Head of Marketing Garnier Haircare
At the company for 12 years 3 months
Funding
Total Funding
$8.5B
Last Raise
$2B
Post IPO Debt, 2 months ago
Funding History
- Jan 2026Post IPO Debt • $2B
- Nov 2025Post IPO Debt • $3.5B
- Oct 2024Post IPO Debt • $1.4B
Traffic Signals
Monthly Visitors
1.5M
Traffic Source Mix
Search
44.3%
Direct
36.4%
Referral
9.5%
Social
8.9%
Paid
0.7%
Headcount Trend
Current headcount: ~90.9K
News about L'Oréal
Links
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