10 days ago
VP, Engagement Strategy
The Bloc
New York City, NY (Hybrid)Full time$175K/yr – $200K/yr
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VP, Engagement Strategy
New York City, NY (Hybrid)
$175K/yr – $200K/yrSenior Level8+ years expFull time
Posted 10 days ago
Job Summary
Own and lead the development, integration, and continuous optimization of a scalable engagement strategy for biotech and pharma brands, guiding cross-functional workstreams from workshops to analytics-driven optimization.
- Lead on a key brand targeting HCPs, patients, caregivers, and other healthcare audiences.
- Cultivate collaboration across multidisciplinary teams to drive behavior change and ROI.
- Partner with Insights and Analytics to track performance and surface opportunities for growth.
Job Description
Responsibilities
- The VP, Director Engagement Strategy is a key leadership role at The Bloc. This role is responsible for solidifying, strengthening, and integrating a robust engagement offering into our brand development, delivery, and launch opportunities for our clients in the biotech and pharmaceutical areas.
- The VP, Engagement Strategy will serve as the lead on a key brand targeting HCPs, patients, caregivers, and other relevant healthcare audiences.
- This role combines business strategy, content strategy, digital / tech acumen, and omnichannel expertise to drive ROI.
- You will collaborate with multidisciplinary agency teams to develop successful initiatives for our clients and better health outcomes for patients.
- To be successful in this role, the right candidate will exhibit a thirst for delivering usable, scalable, and meaningful content that can be flexibly deployed across a variety of channels and 3rd party vendors.
- They must have a clear understanding and grasp of the brand strategy and overall communication goals.
- They will be highly collaborative and able to work with diverse creative and strategy teams as well as client stakeholders to surface engagement strategies that will drive behavior change.
- They will be equally at home designing and leading a client workshop in person with physical boards as they are running a virtual workshop in Mural and presenting their thinking and rationale to the client team.
- Lead or co-lead strategic workstreams for assigned brands, providing senior-level strategic direction and executional guidance in partnership with multidisciplinary teams.
- Foster effective collaboration across Account, Creative, Medical, Strategy, Project Management, UX/UI, Insights & Analytics, Technology, and other relevant disciplines.
Requirements
- 8+ years of relevant professional experience in digital strategy, content strategy, engagement strategy, omnichannel planning, or a related discipline, with substantial experience supporting healthcare, pharmaceutical, biotechnology, or similarly regulated clients.
- Demonstrated ability to develop a deep understanding of brands, audiences, competitors, market dynamics, and the landscape and translate those insights into clear, actionable strategic recommendations.
- Demonstrated experience developing integrated engagement, content, digital, or omnichannel strategies across multiple audiences and channels.
- Demonstrated ability to advise clients, present strategic recommendations, facilitate alignment, and build trusted working relationships with senior stakeholders.
- Excellent written, verbal, presentation, and facilitation skills, with the ability to communicate complex strategic concepts clearly to diverse audiences.
- Demonstrated ability to lead and influence multidisciplinary teams in a collaborative environment.
- Ability to understand client business objectives, identify strategic growth opportunities, and connect engagement recommendations to audience and business outcomes.
- Bachelor’s degree in a related field or an equivalent combination of education and relevant professional experience.
- Experience developing social media strategies and social channel recommendations.
- Experience designing and facilitating strategic client workshops.
The Bloc
3.2 Glassdoor
The Bloc is the only global health-native agency that cements real-life behavior change for lasting impact. Inspired by our mission Be Great to Do Good, we build great brands and experiences in the service of good health. Our proprietary BE-COMMS® (Behaviorally Enriched Communications) operating system, along with award-winning creativity, strong scientific expertise, and local market knowledge, powers effective marketing and medical communications for our clients worldwide. Celebrating 25 years in business and spanning 20+ locations worldwide, we’re still women-owned and proudly independent.
Founded in 2000
New York, New York, USA
276 employees (78 in marketing)
50% recommend to a friend
68% CEO approval
Salaries
Posted range
$175K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
39 (14% of company)
Median Career Experience
35 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Traffic Signals
Monthly Visitors
2.6K
Traffic Source Mix
Search
33.6%
Direct
43.6%
Referral
7.3%
Social
13.6%
Paid
1.5%
Headcount Trend
Current headcount: ~290