4 days ago
Senior Director, Tier 1 and Tier 2 CSP Marketing
Calix
USA (Remote)Full time$217K/yr – $347K/yr
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Senior Director, Tier 1 and Tier 2 CSP Marketing
USA (Remote)
$217K/yr – $347K/yrSenior Level10+ years expFull time
Posted 4 days ago
Top 1% of applicants do these two things.
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Job Summary
Own and lead Tier 1 & Tier 2 solution marketing, including positioning, messaging, and executive engagement for large service-provider pursuits, while guiding persona-based storytelling, field and account marketing, and product feedback into strategy.
- Own solution marketing for Tier 1/2 including executive communications.
- Shape persona frameworks and business-impact storytelling for executive audiences.
- Collaborate with Sales and Marketing to align messaging with account strategies and pipeline.
Job Description
Responsibilities
- Solution Strategy & Positioning (Tier 1 & Tier 2 Focus) Set and own solution‑level positioning and messaging strategy for Calix offerings targeted at Tier 1 & Tier 2 service providers. Define differentiated solution narratives that align Calix capabilities to Tier 1 & 2 priorities, including scale, operational efficiency, service velocity, platform alignment, and long‑term ROI. Serve as the executive solution marketing leader for larger account pursuits, including strategic account initiatives, C‑suite briefings, analyst engagements, and major RFPs. Ensure consistency, quality, and strategic alignment of solution messaging across teams, regions, and customer engagements.
- Persona‑Based Messaging & Storytelling Leadership: Lead coverage of the full Tier 1 decision‑maker ecosystem, including Network Engineering, Architecture, Operations, Product, IT/OSS/BSS, Security, Procurement, Finance, and Executive Leadership. Establish persona frameworks and value stories that guide how technical depth is translated into business and executive impact. Review, guide, and elevate executive‑level and technical solution materials developed by the team.
- Field & Account‑Based Marketing Leadership: Lead the team to design and execute account‑based and field marketing programs that effectively engage Tier 1 & Tier 2 decision makers. Partner with Sales, Strategic Accounts, Sales Engineering, and Marketing to align solution messaging with account strategies and pipeline priorities. Act as an escalation point and strategic advisor for critical Tier 1 customer engagements.
- Technical & Organizational Fluency: Model deep technical credibility while ensuring messaging remains outcome‑driven and business‑relevant. Guide the team in reflecting real‑world Tier 1 evaluation, procurement, and deployment processes within solution narratives.
- New Product Introduction & Market Feedback: Own Tier 1 & 2 solution marketing contributions to new product and solution launches. Ensure structured market feedback from Tier 1 & 2 engagements informs product strategy, roadmap decisions, and investment priorities. Coach and develop solution marketers, building depth in technical fluency, storytelling, and executive engagement.
Requirements
- 10+ years of experience in Marketing leadership: Solutions Marketing, Product Marketing, Technical Marketing, Field Marketing, Service Provider Product Management, or a related role.
- Direct experience selling to, marketing to, or working within larger service providers, or a major vendor serving larger providers.
- Strong technical understanding of broadband technologies including access, Wi‑Fi, cloud platforms, and managed services, with the ability to communicate effectively with both technical and business audiences.
- Familiarity with disaggregated broadband architectures, open ecosystems (prioritizing experience with prpl), and managed services business models
- Demonstrated understanding of Tier 1 & Tier 2 buying processes, including how solutions are evaluated, selected, integrated, and deployed.
- Demonstrated understanding of Tier 1 & Tier 2 tools and systems – where integrations may apply.
- Proven experience working closely with Sales teams to support complex, high‑value opportunities.
- Exceptional written, verbal, and presentation skills, including experience engaging executive‑level audiences.
Preferred
- Prior experience working directly for a larger service provider in Product, Strategy, or Engineering.
- Experience positioning agentic AI solutions that augment human workflows, address enterprise governance and trust requirements, and deliver measurable operational and workforce outcomes in complex service provider environments.
- Experience driving messaging, positioning and strategy for platform-based or multi-solution portfolios in a B2B or telecom environment
Benefits
- As a part of the total compensation package, this role may be eligible for a bonus. For information on our benefits click here.
Calix
4.6 Glassdoor
Calix is a platform, cloud, and managed services company. Broadband service providers leverage Calix’s broadband platform, cloud, and managed services to simplify their operations, subscriber engagement, and services; innovate for their consumer, business, and municipal subscribers; and grow their value for members, investors, and the communities they serve.
Founded in 1999
San Jose, California, USA
2.4K employees (136 in marketing)
92% recommend to a friend
93% CEO approval
Traffic Signals
Monthly Visitors
263.3K
Traffic Source Mix
Search
19.2%
Direct
67.3%
Referral
12.7%
Social
0.4%
Paid
0.4%
Headcount Trend
Current headcount: ~2.4K
Marketing Team
Marketing Team Size
107 (4% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$100M
Last Raise
$50M
Series Unknown, 17 years ago
Funding History
- Aug 2009Series Unknown • $50M
- Feb 2003Series E • $50M
- Jun 2000Series B