Responsibilities

• Create ad plans in standardized templates for client approval, based on information provided by the Performance Marketing & Content Teams.
• Build paid search, paid social media and programmatic campaigns across platforms including Google Ads, Meta, LinkedIn, StackAdapt and other advertising channels.
• Implement campaign settings, audiences, budgets, tracking and creative based on approved ad plans.
• Perform quality assurance checks before and after campaigns launch to ensure accuracy.
• Monitor active campaigns for delivery, pacing and platform issues.
• Complete daily, weekly and monthly ad account checks.
• Assist with budget pacing and spend tracking across client campaigns.
• Support billing reconciliation and platform invoicing, as needed.
• Troubleshoot basic campaign and tracking issues, escalating when appropriate.
• Gather and compile performance data for all performance marketing clients via reporting tools (Agency Analytics, Meta, Google, Bing, etc.).

Requirements

• Bachelor’s degree in advertising, marketing, communications or related field (or currently pursuing/recent graduate).
• Demonstrated experience or ability to quickly learn digital reporting tools and advertising platforms, including Agency Analytics, Meta, Google, etc.
• Basic understanding of digital marketing concepts, including paid search, paid social and campaign performance metrics.
• Excellent written and verbal communication skills, with a high level of attention to detail for formatting and accuracy.
• Ability to conduct thorough research, accurately summarize complex information and cite sources when compiling reports or trend documentation.
• Ability to work independently and as a part of a team.
• Strong organizational skills and the proven ability to manage multiple tasks and deadlines simultaneously.
• Strong critical thinking skills with a proactive approach to identifying and solving routine challenges.
• Interest in learning about performance marketing and analytics.
• Open to giving and receiving constructive feedback.

Preferred

• Prior experience or internships in advertising, communications or marketing agency setting.
• Experience with Canva.
• Familiarity with Google Ads, Meta Ads Manager or other digital advertising platforms.
• Experience or coursework related to digital advertising.
• Certifications in Google Ads, Meta Blueprint, Google Analytics or other digital marketing tools.