5 weeks ago
Publisher [Social Media]
Travelzoo
New York City, NY (On-site)Full time$90K/yr – $100K/yr
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Publisher [Social Media]
New York City, NY (On-site)
$90K/yr – $100K/yrSenior Level7+ years expFull time
Posted 5 weeks ago
Job Summary
Own social strategy and content formats for travel deals across platforms, drive engagement through platform-native storytelling, and guide cross-functional teams with data-driven optimization.
- Own social strategy and content formats
- Coordinate Production, Marketing, and Sales to align campaigns
- Analyze performance and optimize based on data
Job Description
Responsibilities
- Motivated to define, lead, and execute social-first strategies that elevate travel deals and production content across Instagram, Facebook, TikTok, Pinterest and more
- Strategic in translating newsletters and website/blog content into innovative, platform-native formats that drive engagement, traffic, and conversions
- Innovative in conceptualizing, testing, and iterating content formats that shape audience behavior and amplify brand presence
- Resourceful in leveraging user-generated content and emerging trends to enhance campaigns and boost authenticity
- Collaborative in guiding Production, Marketing, and Sales teams to ensure content aligns with strategic goals and high-value campaigns
- Analytical in monitoring performance metrics, evaluating ROI, and optimizing content based on data-driven insights
- Willing to appear on camera and host short-form and long-form video content for Travelzoo’s social media channels
Requirements
- A professional with 7+ years of hands-on social media experience in travel, lifestyle, or digital content, with proven strategic leadership
- Passionate about travel and lifestyle content, with exceptional storytelling instincts and trend awareness
- An excellent communicator, capable of influencing multiple stakeholders and crafting compelling messaging
- Highly organized and proactive, able to oversee multiple campaigns and strategic initiatives simultaneously
- Curious and forward-thinking, always exploring new platforms, formats, and creative opportunities
- Degree-educated in journalism, communications, marketing, or a related field
Benefits
- Broaden your horizon by working with a global team and potentially in a different country
- Experience one of our travel deals first-hand each year, with additional vacation days and a travel budget – we call it the Travelzoo Experience
- Enjoy complimentary access to a fully equipped gym conveniently located within our office building
- We recognize your achievements with our employee awards
- Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
- We offer competitive compensation and benefit packages
Travelzoo
3.2 Glassdoor
We, Travelzoo®, are the club for travel enthusiasts. We reach 30 million travelers. Club Members receive Club Offers personally reviewed by our deal experts around the globe. We have our finger on the pulse of outstanding travel, entertainment, and lifestyle experiences. We work in partnership with thousands of top travel suppliers—our long-standing relationships give us access to irresistible deals.
Founded in 1998
New York, New York, USA
380 employees (127 in marketing)
55% recommend to a friend
49% CEO approval
Salaries
Posted range
$90K/yr – $100K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
59 (16% of company)
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
5.1M
Monthly Google Ads Budget
$17K
Traffic Source Mix
Search
13.9%
Direct
79.9%
Referral
3.7%
Social
1%
Paid
0.9%
Headcount Trend
Current headcount: ~401