3 weeks ago
Director of Marketing Operations
WSFS Bank
Philadelphia, PA (On-site)Full time$134K/yr – $220K/yr
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Director of Marketing Operations
Philadelphia, PA (On-site)
$134K/yr – $220K/yrDirector/Executive10+ years expFull time
Posted 3 weeks ago
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Job Summary
Focus on owning the Marketing Operating System and governance, with AI-enabled workflows and data-driven accountability across teams.
- Marketing Ops & Portfolio: Own planning, capacity modeling, and stage-gate workflows to balance big bets with day‑to‑day needs.
- AI & Martech Strategy: Pilot scalable AI capabilities for personalization and faster delivery, with clear governance and risk controls.
- Cross‑functional Data & Alignment: Partner with Sales, Tech, Finance, and Data teams to define KPIs and maintain a single source of truth.
Job Description
Responsibilities
- Lead the Marketing Operating System: Build and manage the end‑to‑end operating model that guides how Marketing, Communications & CX intake, prioritize, plan, execute, QA, launch, and measure work.
- Establish and maintain SLAs, stage gates, documentation, and decision frameworks that bring consistency and transparency.
- Identify and embed AI-driven capabilities to streamline workflows, improve speed-to-market, and enhance quality across the end-to-end marketing lifecycle.
- Drive Planning, Prioritization & Portfolio Governance: Lead annual and quarterly planning, ensuring alignment with business priorities.
- Implement a clear portfolio and capacity model that balances strategic initiatives with day‑to‑day needs.
- Strengthen Measurement, Insights & Accountability: Partner with Finance and Data & Analytics to define business‑outcome KPIs and maintain a single source of truth.
- Ensure data integrity, compliance, and clear definitions across teams.
- Guide Martech Strategy & Adoption: Develop the Marketing technology roadmap across all teams.
- Ensure tools are used effectively, securely, and consistently across teams.
- Define and advance a clear strategy for AI and automation within the marketing technology ecosystem. Lead adoption, governance, and responsible use of AI, including training, risk management, and alignment with compliance standards.
WSFS Bank
3.8 Glassdoor
WSFS Financial Corporation is a multibillion-dollar financial services company. Its primary subsidiary, WSFS Bank, is the oldest and largest locally headquartered bank and wealth management franchise in the Greater Philadelphia and Delaware region. As of March 31, 2025, WSFS Financial Corporation had $20.5 billion in assets on its balance sheet and $89.6 billion in assets under management and administration. WSFS operates from 115 offices, 88 of which are banking offices, located in Pennsylvania (58), Delaware (39), New Jersey (14), Florida (2), Nevada (1) and Virginia (1) and provides comprehensive financial services including commercial banking, consumer banking, treasury management and trust and wealth management. Other subsidiaries or divisions include Arrow Land Transfer, Bryn Mawr Trust Advisors, LLC, Bryn Mawr Trust®, The Bryn Mawr Trust Company of Delaware, Cash Connect®, NewLane Finance®, Powdermill® Financial Solutions, WSFS Institutional Services®, WSFS Mortgage®, and WSFS Wealth® Investments. Serving the Greater Delaware Valley since 1832, WSFS Bank is one of the ten oldest banks in the United States continuously operating under the same name.
Wilmington, Delaware, USA
2K employees (40 in marketing)
69% recommend to a friend
74% CEO approval
Traffic Signals
Monthly Visitors
393.6K
Monthly Google Ads Budget
$77.1K
Traffic Source Mix
Search
26.3%
Direct
68.9%
Referral
4.2%
Social
0.1%
Paid
0.5%
Headcount Trend
Current headcount: ~2K
Marketing Team
Marketing Team Size
28 (1% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$200M
Last Raise
$200M
Post IPO Debt, 3 months ago
Funding History
- Dec 2025Post IPO Debt • $200M