1 month ago
Senior Demand Generation Specialist
ECP
Milwaukee, WI (Remote)Full time
Marketing jobs
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Senior Demand Generation Specialist
Milwaukee, WI (Remote)
Salary Not AvailableSenior Level4+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own funnel-to-pipeline motion for a B2B SaaS in senior living, driving multi-channel demand gen, full-funnel metrics, and AI-driven optimization.
- AI and automation: AI tools and agent-based workflows to speed campaigns and lift performance.
- Growth/Workstreams: Full-funnel demand generation across paid, email, content, and events to feed pipeline.
- Sales alignment: HubSpot-based lead gen and nurturing with segmentation and routing to improve SAL conversion.
Job Description
Responsibilities
- Pipeline contribution from marketing campaigns
- Full-funnel performance from first touch through opportunity creation
- Multi-channel demand generation programs across paid, email, content, and events
- AI tools and agent-based workflows that improve campaign performance and speed
- Lead generation and nurturing programs in HubSpot — workflows, segmentation, routing
- Conversion rate optimization across the funnel — visitor, lead, MQL, SAL, opportunity
- A/B testing across campaigns, landing pages, and emails
- Paid media (Google, Meta, etc) as part of a broader pipeline strategy
- Campaign reporting focused on pipeline, not activity
- Sales alignment on lead quality, follow-up, and SAL conversion
Requirements
- 4+ years in demand generation, performance marketing, or a closely related role
- A track record of owning pipeline targets — not just running campaigns
- Hands-on experience with Google Ads and Meta Ads
- Proficiency in HubSpot — workflows, segmentation, reporting
- Strong grasp of full-funnel metrics: MQL, SAL, opportunity creation, pipeline contribution
- Experience translating funnel data into campaign decisions
- Has built or actively uses AI tools or automations in a marketing context
- Comfortable working directly with Sales, Creative, and Leadership
- Strong written communication
- Experience in B2B SaaS or healthcare technology
- Familiarity with senior living, long-term care, or similar regulated markets
ECP
4.7 Glassdoor
ECP is a cloud-based, all-in-one software platform tailored to the needs of the senior living industry. Our platform offers four core solutions: eMAR, EHR, CRM, Move-Ins and Billing, helping communities streamline operations, improve care quality, and drive financial growth.ECP's eMAR integrates seamlessly with long-term care (LTC) pharmacies to sync medication orders, automate reordering, and reduce medication administration errors. Our EHR system provides robust care management tools, including integrated assessments, a care plan wizard, point-of-care charting, customizable alerts and reminders, and state-mandated reports.ECP’s CRM streamlines resident and prospect management, enabling senior living communities to track leads, manage relationships, and automate follow-up tasks. The CRM integrates marketing tools that help communities attract and retain residents by organizing campaigns, capturing inquiries, and maintaining communication history. With robust reporting and insights, users can track occupancy trends and optimize marketing strategies.ECP’s Billing solution simplifies financial operations with features designed specifically for senior living. From handling accounts receivable (AR) and non-sufficient funds (NSFs) to generating invoices and processing payments, the system ensures transparency and accuracy in financial management.
Founded in 2004
East Troy, Wisconsin, USA
539 employees (30 in marketing)
96% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
432.1K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
24.5%
Direct
71.7%
Referral
3.1%
Social
0.2%
Paid
0.4%
Headcount Trend
Current headcount: ~549
Marketing Team
Marketing Team Size
19 (4% of company)