5 weeks ago
Senior Demand Generation Manager, Lead Gen - LinkedIn Marketing Solutions
Bullpen Capital
Lead, SD (Hybrid)Full time$125K/yr – $195K/yr
Marketing jobs
2 marketing jobs
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Senior Demand Generation Manager, Lead Gen - LinkedIn Marketing Solutions
Lead, SD (Hybrid)
$125K/yr – $195K/yrSenior Level7+ years expFull time
Posted 5 weeks ago
Job Summary
Own and drive end-to-end acquisition lead generation programs while aligning cross-functional teams to business priorities and measurable outcomes.
- Own program strategy and performance
- Lead cross-functional alignment across operations, finance, sales, and marketing
- Apply AI to boost efficiency and program outcomes
Job Description
Responsibilities
- Own and operate higher‑value acquisition lead generation program end‑to‑end, translating business and revenue priorities into clear strategy, execution plans, and measurable outcomes.
- Lead cross‑functional work across operations, finance, sales, and marketing teams, distilling strategy and insights into the right level of context to drive alignment and action.
- Leverage Artificial Intelligence tools to enhance operational efficiency and drive measurable, real lift in program and campaign performance.
- Design and incorporate ABM-centric strategies that engage buying committees within named accounts, enabling sales teams to drive coordinated, high‑touch engagement
- Own program‑level performance and insights, synthesizing engagement, lead quality, conversion, and downstream revenue signals into clear recommendations and actions.
- Communicate program strategy, performance, and impact through concise, executive‑ready updates that inform decisions and influence stakeholders.
- Communicate strategy, insights, updates, and results to stakeholders and leadership.
Requirements
- BA/BS degree in marketing, business, or a related field; or equivalent work experience.
- 7+ years experience in growth marketing.
Preferred
- Proven ability to set and own a roadmap, driving strategy to execution.
- ABM experience designing 1:few, 1:1, and 1:many customized approaches to activate named accounts.
- Creative marketer with a passion for understanding the audience and designing programs that inspire action.
- Exceptional interpersonal, communication (oral and written), and presentation skills.
- Experience analyzing data to generate actionable insights and program improvements, driving innovation, and conducting A/B tests to enhance performance.
- Ability to prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results.
- Experience collaborating across time zones to develop global strategies.
- Strong ability to collaborate, build deep relationships with colleagues, and influence functional teams to achieve goals.
- Experience working with Sales teams. Direct Sales experience or prior roles working closely with Sales leadership is a plus.
Bullpen Capital
Bullpen Capital invests in early-stage companies that have achieved product-market fit but are overlooked for no good reason.
Salaries
Posted range
$125K/yr – $195K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
4
People
Founders / CEO
Funding
Total Funding
$532.2M
Last Raise
$3.6M
Series Unknown
Funding History
- Jan 2023Round • $3.6M
- Dec 2022Round • $145M
- Oct 2020Round • $130M
Traffic Signals
Monthly Visitors
7.2K
Traffic Source Mix
Search
33.8%
Direct
47.6%
Referral
7.4%
Social
9.5%
Paid
1.3%
Headcount Trend
Current headcount: ~20