7 weeks ago
Marketing Specialist - Special Programs
UC Davis Health
Sacramento, CA (Hybrid)Full time$3K/mo – $5K/mo
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Marketing Specialist - Special Programs
Sacramento, CA (Hybrid)
$3K/mo – $5K/moMid Level5+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross program marketing for a university health system, driving plans, web, social content, paid media, and materials while coordinating with PA&M and media relations across multiple programs.
- Marketing and Media Implementation: plan and execute campaigns, manage CMS pages, create video content, plan paid media, and produce marketing materials.
- Strategy and Planning: research and craft program level communications strategies with PA&M alignment.
- Program Coordination: split time between CuRE trial and Cell and Gene Therapy with cross-team collaboration.
Job Description
Own cross program marketing for the Department of Public Affairs & Marketing, leading plans, web pages, social content, paid media, and materials while coordinating with multiple teams and media relations.
- Marketing and Media Implementation: Develop and execute marketing plans, manage CMS pages, create social content (including video), plan paid media, and produce digital, print, and presentation materials.
- Research, Strategy and Planning: Conduct program-level research and craft strategy and planning for departmental communications with PA&M alignment.
- Tracking and Reporting: Establish and maintain measurement and reporting on campaigns and initiatives for multiple programs.
- Program Coordination: Balance 50/50 time between CuRE trial and Cell and Gene Therapy programs with extensive cross-team collaboration.
UC Davis Health
4.2 Glassdoor
UC Davis Health is improving lives and transforming health care by providing excellent patient care, conducting groundbreaking research, fostering innovative, interprofessional education, and creating dynamic, productive partnerships with the community. The academic health system includes one of the country’s best medical schools, a 627-bed acute-care teaching hospital, a 1,000-member physician's practice group and the Betty Irene Moore School of Nursing. It is home to a National Cancer Institute-designated comprehensive cancer center, an international neurodevelopmental institute, a stem cell institute, and a comprehensive children’s hospital. Other nationally prominent centers focus on advancing telemedicine, improving vascular care, eliminating health disparities and translating research findings into new treatments for patients. Together, they make UC Davis a hub of innovation that is transforming health for all. For more information, visit health.ucdavis.edu. Our social media rules of engagement, https://ucdavis.health/3sDQr1h, apply to all of our social channels.
Founded in 1968
Sacramento, California, USA
9.2K employees (125 in marketing)
80% recommend to a friend
71% CEO approval
Traffic Signals
Monthly Visitors
10.9M
Monthly Google Ads Budget
$685.1K
Traffic Source Mix
Search
38.2%
Direct
53.7%
Referral
6.5%
Social
0.6%
Paid
0.8%
Headcount Trend
Current headcount: ~9.2K
Marketing Team
Marketing Team Size
86 (1% of company)