automation of demand generation campaigns
supporting marketing operation programmatic functions (lead life cycle, lead scoring, lead nurturing)
make data-driven recommendations
creating and maintaining campaign assets (gated content, basic web pages, emails, image gallery)
implementing marketing automation best practices
Supports marketing operations initiatives related to lead lifecycle, lead scoring, lead nurturing, segmentation, and data hygiene
Builds marketing automation programs adhering to the firm’s MAP standards and best practices
Creates and executes marketing campaigns in Marketo, the firm’s marketing automation platform (MAP)

Marketo Certified Expert (MCE), preferred
Experience with CRM systems, preferred
MS Dynamics, preferred
Kentico, preferred
Bachelor’s degree focus in Marketing, Communications, Information Technology, Business, Accounting, or Finance (preferred)
Experience working within a professional services environment (preferred)
Understanding of data privacy laws CAN-SPAM and GDPR (preferred)
Knowledge of B2B marketing strategies and tactics in professional services (preferred)

Every marketing job, in one place.

Marketing Automation Specialist