1 day ago
Sr. Manager, Marketing Analytics
Aptive Environmental
Provo, UT (Remote)Full time
Marketing jobs
2 marketing jobs
Sr. Manager, Marketing Analytics
Provo, UT (Remote)
Salary Not AvailableSenior Level8+ years expFull time
Posted 1 day ago
Job Summary
Own the end-to-end marketing performance measurement and reporting framework across paid, owned, and CRM; translate data into actionable insights and collaborate with channel teams to drive optimization.
- Own dashboards and reporting standards
- Partner with analytics and finance for ROI and forecasting
- Present insights to marketing leadership
Job Description
Responsibilities
- Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing
- Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments
- Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership
- Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing
- Translate data into insights that inform campaign optimizations and near-term strategy adjustments
- Partner with channel owners to interpret performance results and recommend improvements
- Support attribution and incrementality measurement efforts in partnership with analytics and data teams
- Analyze test results from A/B tests and experiments to quantify impact and inform next steps
- Conduct deep-dive analyses to answer specific business questions and uncover performance drivers
- Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs
Requirements
- 8-10 years of experience in marketing analytics, business intelligence, or related roles
- Experience supporting multi-channel or full-funnel marketing teams preferred
- Bachelor’s degree in Marketing, Analytics, or related field
- Experience supporting multi-channel or full-funnel marketing teams preferred
- Google Analytics (GA4) Certification, preferred. Adobe Analytics or Adobe Experience Platform certifications, preferred. Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred
- Strong experience in marketing analytics, performance measurement, or business intelligence
- Hands-on expertise analyzing paid media, CRM, and digital marketing data
- Advanced analytical and problem-solving skills with the ability to translate data into insights
- Experience with analytics and visualization tools
- Strong communication skills with the ability to present insights to non-technical stakeholders
Preferred
- Google Analytics (GA4) Certification, preferred. Adobe Analytics or Adobe Experience Platform certifications, preferred. Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred
Benefits
- Annual Merit bonuses
- Group Health, Dental, and Vision plans
- Pet insurance, Life insurance, and EAP benefits
- 401K with employer match up to 4%
- Paid holidays and paid time off
- Opportunity for advancement
- Upbeat and exciting company culture and much more!
Aptive Environmental
Aptive Pest Control is the fastest-growing pest control service in North America with locations in more than 36 states. Our goal isn't just to remove pests but to help everyone enjoy their homes. Our professionals are held to the highest standard in the pest control industry. We live by four core principles that guide how we work including:1. Exceed- We always go the extra mile and anticipate our customer’s needs to make every interaction extraordinary.2. Commit- What we do, we do wholeheartedly by always keeping our commitments. 3. Hone- We are passionate about excellence and precision. We take time to better ourselves and continually look for opportunities to improve as individuals and as a company each day.4. Elevate- Our actions are focused on lifting up others and ourselves, as we create a positive culture and find ways to give back.Aptive is also committed to helping protect the world's health from disease-carrying pests. To do this we have partnered with the United Nations Foundation's "United to Beat Malaria" campaign to help stop the spread of malaria transmitted by the mosquito bite. As a proud sponsor to help save lives, Aptive donates annually to United to Beat Malaria to provide insecticide-treated bed nets to millions throughout Africa.
Marketing Team
Marketing Team Size
29 (1% of company)
Median Career Experience
9 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Traffic Signals
Monthly Visitors
89.6K
Monthly Google Ads Budget
$177.1K
Traffic Source Mix
Search
45.9%
Direct
43.4%
Referral
8.3%
Social
1.3%
Paid
0.9%
Headcount Trend
Current headcount: ~2.2K
News about Aptive Environmental
Links
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