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4 months ago

Senior Growth Marketing Manager, Upper Funnel

Tilt

USA (Remote)Full time

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Tilt logo

Senior Growth Marketing Manager, Upper Funnel

Tilt

USA (Remote)

In-houseFull-timeSenior level6+ years exp.
4 months ago
Tilt logo
Tilt

Senior Growth Marketing Manager, Upper Funnel

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive upper-funnel growth marketing for Tilt, leading CTV/YouTube campaigns and measurement to link brand spend to revenue and long-term value.

  • Own planning and optimization of upper-funnel campaigns across CTV, YouTube, and other top channels.
  • Must-have: 6+ years in growth marketing with upper-funnel experience (CTV/YouTube).
  • Standout: Proven measurement rigor with incrementality, brand lift, and attribution challenges.

Job Description

Responsibilities

  • Own upper-funnel go-to-market media strategy. Design, launch, and iteratively optimize campaigns across CTV, YouTube, and other top-funnel channels, ensuring a strong balance between compelling brand storytelling and measurable contributions to core business growth (acquisition, revenue, and lifetime value).
  • Advance measurement rigor. Create methodologies that demonstrate causal connections between brand spend and revenue incrementality where direct attribution is limited. Incorporate advanced approaches to measure touchpoint influence, including multi-touch attribution models, brand lift studies, geo-holdout tests, and incrementality experiments, to clearly link upper-funnel touchpoints to downstream revenue lift and long-term value.
  • Help design and measure optimized brand marketing funnel touch-points—mapping key awareness and consideration moments to create a structured, sequenced journey that efficiently moves audiences toward engagement and conversion while maximizing overall funnel efficiency.
  • Optimize budget allocation. Provide data-informed guidance on deploying and refining a significant upper-funnel budget to maximize alignment with both brand equity and performance objectives. Use funnel diagnostics and touchpoint performance data to dynamically reallocate spend toward the highest-ROI moments in the customer journey.
  • Collaborate on brand narrative development. Partner closely with brand and creative teams to ensure campaigns authentically reflect Tilt's mission and resonate deeply with the audience we serve—hardworking people seeking financial progress. Align narrative elements across touchpoints to maintain consistency and build cumulative brand momentum from awareness through consideration.
  • Communicate insights effectively to leadership. Translate upper-funnel campaign results into core business terms—revenue lift, incrementality, and scalable growth—so executives can make informed, confident investment decisions. Present clear views on how optimized touchpoints contribute to overall funnel health, efficiency gains, and predictable scaling.
  • Build a scalable capability. Establish enduring processes, playbooks, and standards to support efficient upper-funnel operations as investment and scale increase over time. Develop frameworks for ongoing touchpoint auditing, funnel mapping, and performance benchmarking to ensure the brand marketing system remains adaptable and high-performing.

Requirements

  • 6+ years in growth marketing, with a meaningful portion leading upper-funnel marketing (CTV, Youtube, etc)
  • Background from an upper-funnel ad platform (Google/YouTube, Meta, Amazon Ads, Roku, Microsoft), a performance-oriented agency, or a company running substantial brand marketing investment.
  • Hands-on experience managing TV and/or CTV campaigns — from planning and buying through optimization and reporting.
  • Proven ability to measure ROAS and incrementality in channels where direct attribution is limited; you know how to make the business case for brand investment with imperfect data.
  • Deep familiarity with upper-funnel platform capabilities — particularly YouTube and CTV — and how to leverage their measurement tools to tell a clean, credible performance story.
  • Strategic thinker and doer: you've led upper-funnel strategy and can define a point of view, influence stakeholders, and execute against it.
  • Experience with analytics tools like Google Analytics and Amplitude; SQL is a plus.

Preferred

  • Dont meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.
Tilt logo

Tilt

4.5 Glassdoor

Save time, stay compliant and save money while creating the best leave experience for your employees. Tilt is a third-party leave administration software built with our own proprietary technology and automation, backed by leave law experts, software engineers, and Leave Success Managers that blend software and the human touch.The problem is that you’re overworked, unsure, and unsupported. The average leave takes 25 hours to manually manage, and getting it wrong can mean lawsuits which can end up costing nearly $78,000. You want a smoother process and assurance that you’re legally compliant, but: you don’t have the bandwidth, time, budget, or expertise, and great dedicated leave management that works is hard to find. Confusing spreadsheets, random email chains or not offering anything are just temporary fixes that end up costing your company thousands of dollars each year while you and your employees are left feeling lost. You need a solution that will scale for you and with you. That’s why Tilt was created. To make leave NOT suck. Sparked by one too many unjust leave experiences, our Founder and CEO Jen Henderson has been leading this charge since 2017 because she knew there had to be a better way. And it’s here. With streamlined processes, an HR dashboard, employee views, compliance and management for all leave types, HRIS integration, payroll calculations, and a dedicated Tilter for you and your employee to offer support through the entire journey. Tilt will save you time, money, and undue stress.When an employee requests a leave, we’ll automatically determine eligibility, create custom step-by-step instructions, track FMLA usage along with any other time they quality for, calculate their payroll, and put in all in one place for you and them to see. Finally, have time to be there for your people and help your company thrive, but for a price you can invest in. Book some time to chat with us.https://hellotilt.com/

Founded in 2017
Fort Collins, Colorado, USA
150 employees (16 in marketing)
hellotilt.com
85% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
44K
Monthly Google Ads Budget
$4.5K
Traffic Source Mix
Search
24.2%
Direct
70.5%
Referral
4%
Social
0.4%
Paid
0.8%

Headcount Trend

Current headcount: ~154

Marketing Team

Marketing Team Size
10 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$30.1M
Last Raise
$18.4M
Series B, 2 years ago

Funding History

  • Aug 2024
    Series B • $18.4M
  • May 2024
    Series Unknown • $15M
  • Dec 2022
    Series B • $10M

Recent News

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New Tilt Cards to Replace Petal Cards, Retain Focus on Building Credit
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Nov 20, 2024 • EIN Presswire
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Aug 27, 2024 • PR Newswire
Meet Jen Henderson
May 7, 2024 • Bold Journey Magazine
Meet the 2024 Colorado Inno Madness champion
Apr 23, 2024 • Seattle TechFlash
Tilt founder Jen Henderson aims to make leave management better for all
Jan 19, 2024 • Denver Business Journal
Entrepreneur of 2023 Finalist — Jennifer Henderson
Jun 19, 2023 • ColoradoBiz
Tilt Accelerates Growth of Its Leave Management Platform Through $10M Funding Round
Mar 7, 2023 • PR Newswire
Tilt Humanizes Work Leave Management Tech to Give Clients Compliance with Confidence
Oct 7, 2021 • Business Insider